All Products articles – Page 102
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News
product news: Mars launches Euro 2016 campaign
Mars is launching a new campaign – #Believe – which taps into the excitement ahead of the Euro 2016 football tournament this summer. Mars, an official supporter of The FA since 2009, will be showing its support by changing to limited edition #Believe packaging for its singles, duos, 4 packs ...
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product news: AG Barr invests £6m in Irn-Bru
AG Barr is investing £6m in Irn-Bru. The campaign has two main platforms – national support for the drink’s new pack designs, which launches this month, and activation of the brand’s partnership with The Football League and the Scottish Professional Football League. Marketing support will involve a sustained outdoor advertising ...
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product news: Britvic adds Purdey’s variant
Britvic Soft Drinks has launched a new variant of its multivitamin fruit drink Purdey’s called Purdey’s Edge. The new addition to the range is intended to tap into the increasing consumer demand in soft drinks for vitality options. Purdey’s Edge is made using a blend of dark berry juices, sparkling ...
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product news: M&M’s introduces exclusive mixed bag
M&M’s is adding to its portfolio with a new limited edition sharing pack – M&M’s Mix. The new offering from Mars Chocolate UK combines M&M’s Chocolate, M&M’s Crispy and M&M’s Peanut in one sharing pack, and will be available exclusively in independent retailers and Asda stores from 28 March. Bep ...
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product news: Burton’s launches Fish ’n’ Chips variants
Burton’s Biscuit Company is pitting Red Sauce against Brown Sauce in a ‘Battle of the Sauces’ under its £19.1m Fish ‘n’ Chips brand. The new Red Sauce and Brown Sauce variants will be available from 1 April and consumers will have 12 weeks to vote for their favourite on Facebook, ...
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product news: Carlsberg partners Liverpool FC
Carlsberg has agreed a three-year extension to its long-standing partnership with Liverpool Football Club. The deal secures Carlsberg’s role as the club’s Official Beer until the end of the 2018/19 season. The 2016/17 season will mark a 25-year association between Carlsberg and Liverpool Football Club, which was the leading beer ...
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product news: Foster’s partners English cricket
Foster’s is to be the Official Lager of England Cricket having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s return to sports sponsorship for the first time in a decade. The major new sponsorship deal will be supported by a nationwide campaign appealing ...
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product news: Swizzels revamps Rainbow Drops packaging
Swizzels has revamped the packaging of its Rainbow Drops. The new design is intended to make Rainbow Drops stand out on shelf and the vibrant colours and graphics aim to appeal to consumers of all ages. The new-look packaging also has a calorie flash to appeal to shoppers looking for ...
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product news: Tic Tac unveils popcorn special edition
Tic Tac is currently available in a special-edition Popcorn flavour. Ferrero customer development director Levi Boorer said: “We are confident that Tic Tac Popcorn will have huge appeal with young adults and entice new shoppers who are looking for something fun and different. “The product is part of a wider ...
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product news: Cuisine de France adds speciality bread
Cuisine de France has added a speciality bread range to its in-store bakery concept. The range comprises three new products: Spelt Roll; Mediterranean Roll; and Oregano Roll. Shane Vaughan, head of retail marketing at Aryzta Food Solutions, said: “Speciality breads are the star performers of the in-store bakery category – ...
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product news: Doritos unveils new advert
Doritos is returning to TV screens on Monday, 21 March, with a new advert that builds on its ‘bold’ global positioning. The new advert sees three young men land at the airport as they start their holiday; they then go on to make a series of bold choices, ending up ...
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product news: Country Choice unveils new savoury bar
Country Choice has launched a new savoury bar in steak and cheese flavour. It features steak chunks in gravy, mixed with mature Cheddar and Regato hard cheese, wrapped in flaky puff pastry. The company says the 160g Steak & Cheese Bar offers an “adventurous alternative” to the more traditional sausage ...
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product news: Nestlé launches mini bars
Milkybar and Smarties are launching new mini size bars. Milkybar Milk & Crunchy (21g) is a fun cow-shaped, white chocolate bar with a milky, creamy centre and crispy pieces. Smarties Little Bar (20g) is a milk chocolate bar with colourful mini Smarties embedded into it. Both will be available as ...
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product news: Ribena launches Very Berry variant
Ribena is launching a new Ribena Very Berry 500ml drink. Ribena Very Berry combines blackberries, raspberries and strawberries, to create a summer drink. Ribena Very Berry will be available exclusively within impulse channels from 28 March, and the launch will be supported by in-depot activation throughout April, which runs alongside ...
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product news: blu revamps brand
E-cigarette brand blu is launching a product and packaging upgrade for its closed system e-cigarettes that will begin rolling out from this month. Featuring “enhanced technology and sleek new design”, the closed system products have been designed to deliver an “improved vaping experience for consumers and greater stand-out on-shelf”. Jennifer ...
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product news: Highland Spring introduces tennis campaign
Highland Spring is back on TV this spring, serving up a new campaign of tennis activity, with the launch of a £3m integrated campaign ‘Anywhere for Tennis’. Building on last year’s ‘Everyone for Tennis’ campaign, the new campaign will include an on-pack promotion giving consumers the chance to win thousands ...
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product news: Mikado returns to TV
Mikado is back on TV for the first time since 2012, with a new spot that shows how the chocolate covered sticks make an ideal afternoon snack. The 20-second spot shows a typical office at 2.16pm, the peak ‘slump’ time. Everything changes when they tuck into their Mikado and unleash ...
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product news: UB expands into cake aisle
United Biscuits (UB) is expanding in the cake aisle with the launch of McVitie’s Teacakes in two flavours. The range brings the biscuit brand to the cake aisle in the form of McVitie’s Digestives and McVitie’s Hobnobs combined with soft marshmallow, layered with chocolate and topped with caramel flavoured pieces ...
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product news: Ben & Jerry’s moves into on the go consumption
Following the success of its Cookie Cores range, luxury ice cream brand Ben & Jerry’s is introducing a new line-up to its Fairtrade flavour family: Ben & Jerry’s ‘Wich. The ‘Wich family sand’Wiches two of Ben & Jerry’s ice cream flavours – Cookie Dough and Chocolate Fudge Brownie – between ...
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product news: Solero launches Red Berries variety
Ice cream brand Solero is tapping into the growing demand for healthier and more permissible ice cream choices, and the trend for fruit flavours, with the launch of Solero Red Berries. Solero is supporting the launch with a refreshed logo and new packaging design across its exotic and red ...