All Products articles – Page 102
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News
product news: Swizzels revamps Rainbow Drops packaging
Swizzels has revamped the packaging of its Rainbow Drops. The new design is intended to make Rainbow Drops stand out on shelf and the vibrant colours and graphics aim to appeal to consumers of all ages. The new-look packaging also has a calorie flash to appeal to shoppers looking for ...
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product news: Foster’s partners English cricket
Foster’s is to be the Official Lager of England Cricket having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s return to sports sponsorship for the first time in a decade. The major new sponsorship deal will be supported by a nationwide campaign appealing ...
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product news: Carlsberg partners Liverpool FC
Carlsberg has agreed a three-year extension to its long-standing partnership with Liverpool Football Club. The deal secures Carlsberg’s role as the club’s Official Beer until the end of the 2018/19 season. The 2016/17 season will mark a 25-year association between Carlsberg and Liverpool Football Club, which was the leading beer ...
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product news: Burton’s launches Fish ’n’ Chips variants
Burton’s Biscuit Company is pitting Red Sauce against Brown Sauce in a ‘Battle of the Sauces’ under its £19.1m Fish ‘n’ Chips brand. The new Red Sauce and Brown Sauce variants will be available from 1 April and consumers will have 12 weeks to vote for their favourite on Facebook, ...
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product news: M&M’s introduces exclusive mixed bag
M&M’s is adding to its portfolio with a new limited edition sharing pack – M&M’s Mix. The new offering from Mars Chocolate UK combines M&M’s Chocolate, M&M’s Crispy and M&M’s Peanut in one sharing pack, and will be available exclusively in independent retailers and Asda stores from 28 March. Bep ...
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product news: Britvic adds Purdey’s variant
Britvic Soft Drinks has launched a new variant of its multivitamin fruit drink Purdey’s called Purdey’s Edge. The new addition to the range is intended to tap into the increasing consumer demand in soft drinks for vitality options. Purdey’s Edge is made using a blend of dark berry juices, sparkling ...
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product news: AG Barr invests £6m in Irn-Bru
AG Barr is investing £6m in Irn-Bru. The campaign has two main platforms – national support for the drink’s new pack designs, which launches this month, and activation of the brand’s partnership with The Football League and the Scottish Professional Football League. Marketing support will involve a sustained outdoor advertising ...
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product news: Mikado returns to TV
Mikado is back on TV for the first time since 2012, with a new spot that shows how the chocolate covered sticks make an ideal afternoon snack. The 20-second spot shows a typical office at 2.16pm, the peak ‘slump’ time. Everything changes when they tuck into their Mikado and unleash ...
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product news: Highland Spring introduces tennis campaign
Highland Spring is back on TV this spring, serving up a new campaign of tennis activity, with the launch of a £3m integrated campaign ‘Anywhere for Tennis’. Building on last year’s ‘Everyone for Tennis’ campaign, the new campaign will include an on-pack promotion giving consumers the chance to win thousands ...
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product news: blu revamps brand
E-cigarette brand blu is launching a product and packaging upgrade for its closed system e-cigarettes that will begin rolling out from this month. Featuring “enhanced technology and sleek new design”, the closed system products have been designed to deliver an “improved vaping experience for consumers and greater stand-out on-shelf”. Jennifer ...
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product news: Ribena launches Very Berry variant
Ribena is launching a new Ribena Very Berry 500ml drink. Ribena Very Berry combines blackberries, raspberries and strawberries, to create a summer drink. Ribena Very Berry will be available exclusively within impulse channels from 28 March, and the launch will be supported by in-depot activation throughout April, which runs alongside ...
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product news: Nestlé launches mini bars
Milkybar and Smarties are launching new mini size bars. Milkybar Milk & Crunchy (21g) is a fun cow-shaped, white chocolate bar with a milky, creamy centre and crispy pieces. Smarties Little Bar (20g) is a milk chocolate bar with colourful mini Smarties embedded into it. Both will be available as ...
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product news: Country Choice unveils new savoury bar
Country Choice has launched a new savoury bar in steak and cheese flavour. It features steak chunks in gravy, mixed with mature Cheddar and Regato hard cheese, wrapped in flaky puff pastry. The company says the 160g Steak & Cheese Bar offers an “adventurous alternative” to the more traditional sausage ...
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product news: Doritos unveils new advert
Doritos is returning to TV screens on Monday, 21 March, with a new advert that builds on its ‘bold’ global positioning. The new advert sees three young men land at the airport as they start their holiday; they then go on to make a series of bold choices, ending up ...
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product news: Cuisine de France adds speciality bread
Cuisine de France has added a speciality bread range to its in-store bakery concept. The range comprises three new products: Spelt Roll; Mediterranean Roll; and Oregano Roll. Shane Vaughan, head of retail marketing at Aryzta Food Solutions, said: “Speciality breads are the star performers of the in-store bakery category – ...
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product news: Twinkies Ghostbusters Key Lime Slime imported from US
Innovative Bites, the UK supplier of core American snacks and confectionery, has signed a deal with Hostess to distribute its limited-edition Twinkies Ghostbusters ‘Key Lime Slime’ product in the lead-up to the film’s UK release. The product, which features bright green cream filling, will be available to retail from early ...
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product news: Maoam reintroduces cola-flavoured stripe
Maoam’s Cola-flavoured Stripe is back and heading into packs of Maoam Stripes. Vicky Forshaw, Maoam brand manager, commented: “We are really excited to see Cola flavoured Stripes back in bags of Maoam Stripes. Cola is without doubt a popular flavour with our core target market of young adults. It also ...
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product news: Tropicana unveils new campaign
Tropicana has launched its new marketing campaign highlighting the nutritional benefits of juice, and encouraging people to enjoy a “Little Glass” of 100% fruit juice as part of a healthy and balanced diet. The campaign will be running for six months across TV, print, digital and POS advertising in the ...
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product news: Cadbury introduces Boost Bites PMP
Cadbury is introducing a £1 promotional price-marked Boost Bites 80g bag to help retailers drive chocolate bag sales. Launched in August 2015, Cadbury Boost Bites features bitesize portions of the countline. The new £1 (RRP) 80g promotional PMPs are intended for on-the-go occasions and aim to help independent stores make ...
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product news: Lotus Biscoff teams up with Eden Hazard
Lotus Biscoff has teamed up with Chelsea and Belgian international footballer Eden Hazard in a new viral media campaign which will feature extensively on-pack across the Lotus Biscoff retail and out of home biscuit and spreads range. The worldwide activity is due to break on the 15th March with a ...