All Products articles – Page 98
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News
product news: Walkers celebrates Queen’s 90th
Walkers is launching two limited edition flavours to celebrate the Queen’s 90th birthday. The new additions, which have been inspired by popular traditional British dishes, include Beef & Horseradish, and Chicken & Stuffing, and will be available in six-pack formats from the beginning of May showcasing quintessentially British artwork comprising ...
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product news: Butterkist adds multipack
Butterkist is launching its Sweet Cinema Style popcorn in a new multipack format to cater for the on-the-go snacking demands of consumers. The new pack size is available in 6 x 15g multipacks (MRRSP £1.69). Speaking about the launch of the new pack format, Anjna Mistry, senior brand manager at ...
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product news: AG Barr extends Rockstar range
AG Barr is seeking to develop the Rockstar brand with the introduction of a new Pineapple & Coconut variant to the Rockstar Freeze range. “Energy is a hugely important category for retailers with more than 1 in 3 ‘Drink Now’ soft drinks purchased being an energy drink,” said Adrian Troy, ...
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product news: Cadbury reintroduces Tiffin
Cadbury Dairy Milk is bringing back Cadbury Dairy Milk Tiffin for the summer. Cadbury Dairy Milk Tiffin was available in the UK over a decade ago and will be available to order from 1st June, in a limited edition 95g tablet. Mondelez International will be supporting Cadbury Dairy Milk Tiffin ...
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product news: CCE invests in glacéau smartwater
Coca-Cola Enterprises (CCE) has announced a new sports cap pack format and £5.5m ‘life distilled’ marketing campaign for its £21.9m glacéau smartwater brand. The new sports cap, which will be available in 850ml packs, will hit shelves this month and has been introduced to tap into consumer demand for instant ...
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product news: McCoy’s launches first flat crisp
McCoy’s is launching its first ever flat crisp. The McCoy’s Thick Cut range has been introduced with the aim of recovering the declining flat crisp consumption among young male consumers. The range is available to convenience retailers in 50p price-marked and non-PMP 35g handypacks, in BBQ Chicken and Cheddar & ...
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product news: Mars expands Galaxy Duet range
Mars Chocolate UK is extending its Galaxy Duet range to offer its Cookies & Cream, Caramel & Shortcake, and Toffee & Popcorn variants in a new large block format. Available now with an RRP of £1.39, the new large block Galaxy Duet range is aiming to build on the success ...
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product news: Imperial unveils limited edition L&B packs
Imperial Tobacco’s Lambert & Butler and L&B Blue will be available from June in limited edition packs, as part of the “Lambert & Butler says ‘Hi’” campaign. Lambert & Butler Silver’s special ‘Sunday best’ packaging says “Hi to trusted, premium quality”. Meanwhile, L&B Blue says “Hi to banter since 1901” ...
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product news: Cadbury releases third advert
Cadbury has launched the third TV advert in its Tastes Like This Feels campaign. Matthew Williams, Cadbury marketing director, said: “The response to our Tastes Like This Feels campaign has been really positive, we are very excited to be sharing now the third instalment in the campaign. “Our campaign is ...
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product news: Volvic aims to attract new consumers
Volvic Juiced is launching its biggest ever brand campaign and innovation launch. The £1.8m marketing campaign is focused on recruiting new consumers into the brand and supporting the launch of its new Volvic Juiced Tropical 50cl variant. The campaign will run throughout the summer months. The campaign celebrates the small ...
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product news: Mars urges England fans to #Believe
Mars is launching a multi-channel campaign to galvanise the nation’s support of the England football team ahead of Euro 2016. The new #Believe campaign coincides with the brand’s display of support on pack and is backed by a media investment of more than £5m which will run across TV, ...
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product news: Cider brand makes TV debut
Traditional premium cider brand Henry Westons Vintage has launched its first TV campaign, as well as an on-pack promotion. The campaign will run throughout the summer and heroes Henry Weston, the man behind the cider, who is also Westons founder. This forms part of a £1m investment into the Henry ...
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product news: Silk Cut offers limited edition packs
Silk Cut is launching ‘Crystal Cut Glass’ limited edition packs nationwide. The packs are available in the UK from mid-May, and are designed to reflect the premium quality Virginia tobacco in Silk Cut, using holographic print techniques to portray five crystal cut glass pattern designs. Jeremy Blackburn, JTI head of ...
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product news: Mentos range extended
Mentos has extended its range with the launch of Mentos Shakies, a new multipack containing four rolls, ideal for sharing. Mentos Shakies brings three new tastes with each pack containing Strawberry Milk, Banana Milk and Peach Milk flavoured Mentos, a mini-milkshake offering in a single bite. Brand manager Claire Powley ...
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product news: KP Snacks introduces Hula Hoops Golden Hoop
KP Snacks has launched Hula Hoops Golden Hoops – a baked version of the potato snack. The new savoury snack is rolling out now and comes in a 50g Cheese flavoured grab bag (RRP: £0.69p). It contains 30% less fat than standard crisps, which is highlighted front-of-pack. Hula Hoops Golden ...
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product news: Kinder launches promotion
Kinder is aiming to drive confectionery sales for retailers with the launch of an on-pack promotion. Shoppers will be in with a chance to ‘Win a Bit of Different’ with every pack of Kinder Bueno, with prizes including a Virgin Experience Days gift voucher worth £100. Kinder Bueno is encouraging ...
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product news: £1.5m invested in Pom-Bear campaign
KP Snacks is investing £1.5m in a campaign for Pom-Bear beginning with a five-week TV campaign, followed by social and digital throughout the summer, to drive further awareness of the snack brand. Matt Collins, trading controller convenience at KP Snacks, commented: “We are really excited to give Pom-Bear the spotlight ...
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product news: Diet Coke partners Ad Fab film
Diet Coke is partnering Absolutely Fabulous: The Movie from Fox Searchlight Pictures, which releases in cinemas nationwide on 1 July. To celebrate, the soft drinks brand has unveiled limited-edition Diet Coke Absolutely Fabulous themed packs bearing images of Jennifer Saunders and Joanna Lumley playing Edina Monsoon and Patsy Stone. Diet ...
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product news: Maltesers unveils new TV advertising
Maltesers has launched a new TV advertising campaign, supported by a media investment of £10m. A series of four Maltesers adverts will air throughout the year and the new campaign will also be brought to life across digital channels using a YouTube pre-roll. Fabio Alings, Maltesers brand director, said: “This ...
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product news: Premier brings back Cadbury Ice Cream Flavour Mini Rolls
Premier Foods is bringing back its special edition Cadbury Ice Cream Flavour Mini Rolls range, targeting families on the lookout for a sweet treat during the summer season. The range sees the return of the Toffee Ripple and Neapolitan flavours, in addition to a new ice cream inspired variant, Chocolate ...