All Products articles – Page 73
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News
product news: Southern Comfort offers relief from election fatigue
Southern Comfort is offering consumers a break from the General Election by inviting them to “Join our CANpaign”. The light-hearted campaign, focusing on the Southern Comfort Lemonade and Lime RTD, will be seen on London’s buses and underground from the end of May, with further media placements in Time Out. ...
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product news: CCEP evolves with new Glaceau variants
Coca-Cola European Partners (CCEP) has launched three new Glacéau smartwater sparkling flavoured variants with zero sugar, zero calories, and all natural flavours in a bid to help retailers offer more choice to consumers. The evolution of smartwater sparkling sees Berry & Kiwi, Lemon and Green Apple flavours join the portfolio, ...
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product news: Hovis sets out on sampling campaign
Hovis has launched a nationwide sampling campaign encouraging trial and creating awareness for Hovis Wholemeal loaves. It featuring a mobile bakery, where Hovis will be serving its signature wholemeal bread - warm with butter and jam - while also offering shoppers the opportunity to mill their own flour using a ...
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product news: Kellogg’s cuts sugar in cereal bars
Kellogg’s has changed the recipe for the three products in its cereal and milk bar range to cut the sugar levels. Coco Pops Bars have been reduced by 24% and Frosties and Rice Krispies Bars by 19%. As part of the recipe change the cereal and snacks company has also ...
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product news: Nature Valley recruits brand ambassador
Britain’s number one female tennis player Johanna Konta has become the first UK brand ambassador for Nature Valley. Johanna Konta said: “I’m honoured to be Nature Valley’s first-ever ambassador. I’m excited to help it on its journey towards encouraging more people to pick up a racket and get outdoors in ...
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product news: Tangerine adds to Vimto range
Tangerine Confectionery has launched a new addition to the Vimto range: Vimto Remix Bon Bons. Available in a 165g £1 price-marked pack, the new Vimto Remix Bon Bons, offer a mix of both fizzy and chewy bon bons in each pack in the signature mango, strawberry and pineapple remix flavours ...
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product news: Walkers rebrands oven Baked range
Walkers has rebranded its Oven Baked range. The new packs will highlight the 50% less fat element, while still delivering the same taste. Alongside the re-brand, Walkers Oven Baked will be adding a Roasted Chicken & Thyme flavour available in a multipack to will broaden the appeal of the range. ...
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product news: Nestlé ups milk in Milkybar
Nestlé Confectionery has increased the amount of milk in its Milkybar recipe, making it the brand’s number one ingredient, but it claims the taste will remain the same. The percentage of milk in the new core range recipe will increase from 26% to 37.5%, and it will be used ...
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product news: Häagen-Dazs targets millennials
Luxury ice-cream brand Häagen-Dazs has announced a partnership with experiential innovators Bompas & Parr, which forms part of a significant brand re-set positioned to target a broader consumer demographic. The five-pronged experiential, sensory event entitled ‘My Extraordinary Life’ will take place on Friday 19th May at NoHo Studios in London, ...
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product news: Energizer partners E-bike supplier for promotion
As part of a strategic move to communicate the benefits of Energizer EcoAdvanced, its longest lasting AA/AAA alkaline batteries made with 4% recycled batteries, Energizer has partnered with E-bike supplier, VOLT. Starting June 8, the promotion gives shoppers the chance of winning one of 15 VOLT E-bikes when purchasing any ...
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product news: sampling push for Coca-Cola Zero Sugar
Coca-Cola European Partners (CCEP) has launched a nationwide sampling campaign to drive consumer trial and support sales of Coca-Cola Zero Sugar, which is now the fourth biggest cola brand within grocery & convenience in Great Britain. The campaign will distribute samples of Coca-Cola Zero Sugar to households, offices, regional train ...
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product news: Kinder Bueno extends into bite size sector
Ferrero is tapping into the £1.15bn sharing bag opportunity this spring with the launch of Kinder Bueno Mini (MRSP: £2.00); the classic Kinder Bueno in bite-sized, individually wrapped portions. The Kinder Bueno Mini sharing bag includes 16 individually wrapped bite-sized versions of the classic Kinder Bueno – with its hazelnut ...
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product news: Wrigley adds to Hubba Bubba range
Wrigley is introducing two brand new flavours to its Hubba Bubba Bubble Tape portfolio. Cola and Fancy Fruit Bubble Tapes will be exclusive to route-to-market, independents and symbol groups, and will be available to retailers from the end of May. Both Bubble Tapes are available in a length of 180cm ...
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product news: Tangerine invests £1m in sugar portfolio
Tangerine Confectionery is investing £1m in its branded sugar portfolio. The investment includes an awareness-building TV advertising campaign on the Softies range, which will introduce the new Fruit Salad Sour Softies and showcase the revitalised branding on both Fruit Salad and Refreshers Softies. The Softies range, first launched in 2015 ...
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product news: Kerry Foods launches trade competition
Kerry Foods is aiming to help retailers grow snacking sales this summer with a new competition, giving retailers 15 chances to win £150 worth of experience vouchers. With snacking currently worth £31bn, and with the increased shopper footfall to convenience stores in the summer, the competition aims to draw retailers’ ...
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product news: Evian celebrates Wimbledon connection
Evian is celebrating the 10th year of its partnership with Wimbledon with a new month-long Live Young campaign, which launches on May 29 with an investment of over £350,000.The campaign will be activated on digital out of home screens at various strategic locations across London, using geo and time-targeting technology ...
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product news: Highland Spring unveils campaign
A new multi-channel campaign, spearheaded by a new TV advert, is the latest in a series of milestones for the Highland Spring brand as parent company, Highland Spring Group (HSG), continues its programme of investment to drive growth in bottled water. The six month Brave By Nature campaign includes a ...
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product news: Cadbury previews Premier League promotion
Cadbury has announced its first, and broadest, on-pack promotion following its new partnership with the Premier League, which offers consumers the chance to win the ultimate football experience. Up for grabs in the promotion are ten personalised Premier League match day experiences for two, 50 pairs of match tickets every ...
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product news: Britvic extends Purdey’s campaign
Britvic has announced the continuation of its #ThriveOn campaign for its multivitamin drink brand, Purdey’s, partnering with British actor, DJ and celebrity, Idris Elba for the second year running. The latest instalment of the campaign, which sees Elba encourage consumers to approach everyday life with zeal, was announced at an ...
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product news: Haribo Frenzy makes come back
Haribo Frenzy, the brand’s limited edition campaign, is back and offering a taste of summer with new flavour twists of Starmix and Tangfastics. Alison Satterthwaite, brand manager for Haribo UK lead brands, commented: “Haribo Frenzy Editions have been hugely successful, delivering excitement into the category and introducing new flavours into ...