All Products articles – Page 78
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News
product news: Lucozade Energy issues wholesale exclusives
Lucozade Energy is launching two flavours, Blackcurrant Bliss and Pineapple Punch, exclusive to wholesale.Available from the March 27, both flavours come in 380ml £1 price-marked packs.Mark Sterratt, head of market, strategy and planning at Lucozade Ribena Suntory, said: “We know how important our brand is for the wholesale route to ...
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product news: Jameson unveils RTD cans
Jameson Irish whiskey has unveiled a new premium, on-the-go offering to the category with the launch of its ready to drink (RTD) cans which are exclusively available to the UK. Growth of RTD cans is currently out-performing RTD bottles, and Jameson seeking to tap into this opportunity with two ...
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product news: social media campaign for Galaxy Golden Eggs
To celebrate Galaxy Golden Eggs’ second year in market, Mars Chocolate UK has created a series of short films to highlight the product in the run-up to Easter. The three creatives will run across Facebook and Instagram for the whole of March and the campaign is supported by £195,000 social ...
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product news: Heineken launches alcohol-free lager
Heineken has launched an alcohol-free lager Heineken 0.0. Heineken says it will be supported by a £2.5m marketing investment to address the key category consumption barriers: taste perception and social stigmatism. The brewer says recent research has shown that while 50% of people say they moderate their alcohol consumption – ...
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product news: Britvic introduces Drench sparkling 500ml PET
Britvic is launching a new single serve 500ml PET bottle for sparkling variants of its juice drink brand, Drench. The new format will be rolled out from the end of March and will be supported by an ATL campaign in May. Kevin McNair, GB marketing director, Britvic Soft Drinks, explained: ...
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product news: Nurishment introduces price-mark promotion
Grace Foods UK is rolling out a £1 price-mark promotion for its enriched milk drink Nurishment Original. Running from mid-March for two months, Nurishment’s four best-selling flavours – vanilla, strawberry, chocolate and banana – will feature the £1 price mark. “We know how price-sensitive shoppers are,” said Nyree Chambers, head ...
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product news: Mentos unveils limited edition
Mentos is setting the scene for a summer of confectionery sales with the launch of Mentos Mix on the Beach, a limited-edition unique flavour pack that delivers fruity cocktail flavours in chewy confectionery form. The new singles contain three flavours: Peach Orange, Strawberry Banana and Passionfruit Mango. Claire Powley, senior ...
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product news: Foster’s refreshes design
Heineken has announced it will be launching a new design for Foster’s. The new design will be implemented across the brand range including Foster’s Gold and Foster’s Radler, which will roll out into stores from April. Key changes to the can include repositioning of the silver border - which is ...
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product news: CDM teams up with Oreo
Cadbury Dairy Milk has teamed up with Oreo to create two new flavour varieties to whet the appetite of chocolate fans – Cadbury Dairy Milk Oreo Peanut Butter flavour and Cadbury Dairy Milk Oreo Mint flavour. To celebrate the launch, Cadbury has enlisted the help of three celebrity couples to ...
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product news: new Heinz Tomato Ketchup campaign
Kraft Heinz is introducing its ‘Irresistibly Tasty’ Heinz Tomato Ketchup creative to the UK following a run in the US. Landing on Monday March 13, the new campaign starts with a 30-second VOD spot, which will go on TV in April. The new advert, Weiner Stampede, made its debut during ...
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product news: Premier rolls out Cadbury Choc Tarts
Premier Foods is launching a range of indulgent Choc Tarts under the Cadbury Cakes brand. Rolling out ahead of the Easter period to help retailers capitalise on this seasonal opportunity, the range will comprise three Cadbury flavours – Crunchie, Flake and Caramel - in addition to Mini Egg Choc Tarts, ...
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product news: Highland Spring revamps bottle design
Highland Spring has unveiled a packaging refresh ahead of its summer activity, which includes a new TV campaign. Karen Crowley, head of consumer marketing for the Highland Spring Group, commented: “The new bottle balances the provenance and heritage of the Highland Spring brand with a simple aesthetic to create a ...
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product news: Baileys adds new variant
Baileys has added a new variant to its portfolio – Baileys Iced Coffee. Launching in 200ml cans, the two new ready-to-drink variants, Latte and Mocha, are a fusion of Arabica and Robusta iced coffee with real milk, fine spirit and Baileys Irish Cream. Sam Salameh, Baileys marketing manager, Europe, said: ...
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product news: Absolut launches new flavour
Absolut has launched a new flavoured vodka, Absolut Lime. Adam Boita, head of marketing at Pernod Ricard UK, explained: “Lime is a dynamic and versatile citrus flavour and we believe that with the creation of Absolut Lime, we have truly brought the full complexity of this citrus fruit to life. ...
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product news: Bahlsen introduces £1 packs
The family run biscuit company Bahlsen has announced the launch of a new price-marked mini-bag range spanning its Choco Leibniz, Messino, Waffle and Zoo variants. Each format contains a miniature versions of Bahlsen’s biscuits and carries a £1 price mark, prominently displayed on pack. Julien Lacrampe, trade marketing manager of ...
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Product news: STG livens up small cigar sector with VFM ’Moments’
Scandinavian Tobacco Group UK Limited (STG UK) is set to reinvigorate the small cigar segment with its latest new product launch, Moments Panatella. As the tobacco category braces itself for the impact of EUTPD 2, the company says the new launch will provide retailers with a visible value alternative that ...
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Product news: Rustlers turns up the heat with big spend to double convenience sales by 2020
Top-selling microwavable snack Rustlers is reinforcing its commitment to doubling sales in convenience by 2020 with the introduction of two new products, new packaging and a £2.5m consumer marketing spend.The new Gourmet range comprises The Classic Burger (including cheese, streaky bacon, American-style mustard mayo and tomato relish) and The BBQ ...
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Product news: Hula Hoops proves handful on TV
Hula Hoops is back on TV screens with a creative that aims to remind consumers of how much they love the hoop-shaped snack. The 30-second clip uses the strapline ‘Sorry! I’ve got my hands full’ is at the heart of the new creative, playfully reminding adults of the fun of ...
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Product news: Yorkshire Tea recruits famous faces
Yorkshire Tea has recruited a host of famous faces to star in its latest TV adverts, as part of a new £7m campaign aimed at celebrating the brand as a place “where everything’s done proper”. The trio of new adverts feature TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers, ...
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Product news: Lewis Hamilton to drive Monster winners
Monster Energy is giving motor racing fans a chance to enjoy a track day with Formula One star, Lewis Hamilton, as part of a promotion with Mercedes. The Ride Along competition will begin on April 1 and run for three months, with winners and a friend set to enjoy a ...