All Products articles – Page 83
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News
product news: Mr Kipling extends Easter range
Premier Foods is introducing a new seasonal range of Mr Kipling cakes for Easter to complement its existing Mr Kipling and Cadbury Cakes ranges. With occasion cakes being worth £138m and growing at 5.2%, Mr Kipling will be adding to its range with Orange & Lemon Slices and Lemon ...
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product news: Walkers Max introduces new flavours
Ridged crisp brand Walkers Max is launching two new flavours into impulse stores; Max Salt & Malt Vinegar, a new addition to the core range, and limited edition Max BBQ Pulled Pork. Hüseyin Tulpar, UK vice president for impulse sales at PepsiCo, commented: “We’re kicking off 2017 with some exciting ...
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product news: Kinder moves into new toys
Kinder has launched its latest range of Kinder Surprise Pink and Blue eggs, containing Barbie and Justice League toys, under license from Mattel and Warner Bros. Rolling out from February and accessible in all channels, the eggs will be available until mid-April and aim to capitalise on the popularity of ...
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product news: Trebor returns to TV screens
Mint brand Trebor is back on TV screens this week as part of a £3.4m marketing campaign which aims to promote the newest addition to its portfolio, sugar-free Trebor Mighties, after its launch last Autumn. With the slogan ‘Choose your Trebor’ the campaign sees the return of the 2015 TV ...
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Oreo aims to appeal to nibblers with new Thins
Big biscuit brand Oreo is hoping to recruit under-45s with its latest launch. Its current range is bought by this age group for their kids but brand owner Mondelez hopes the introduction of its new Oreo Thins will appeal to the purchasers themselves. Oreo Thins are thinner and more delicate ...
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Maryland bites back
Maryland Cookies will, from next month, be available in bitesize form. Maryland Cookie Bites in Choc Chip and Choc Chip Caramel varieties both coated in milk chocolate will be launched in a pouch format with an rrp of £1.49. The introduction will be supported by digital activity across ...
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Killer energy drinks
AG Barr has added Rockstar Revolt to its energy drinks range. There are two 500ml zero-sugar varieties: Killer Citrus and Killer Cooler; and they come in impactful camouflage-covered price-marked cans of 99p."Rockstar Revolt will appeal to the growing number of consumers who want zero sugar energy, but don’t want it ...
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Piper’s new flavour
Pipers Crisps is launching its first new flavour for nearly four years next month: Atlas Mountains Wild Thyme & Rosemary, which is gluten-free and suitable for vegetarians and vegans. Pipers also recently announced that its entire range of nine flavours of premium crisps is now gluten-free. Alex Albone, founder ...
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Park Group powers up
In a partnership with Active Nutrition International (ANI) and its PowerBar brand, Park Garage Group has launched into the sports nutrition/protein category. It began with a trial across 10 sites to test how popular the category would be in-store. The trial was a big success and, as a result, the ...
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Improved jerky
Meatsnacks Group is launching a new Men’s Health Fuel Beef Jerky that has been developed to create a "great tasting jerky with improved flavour and texture". With the assistance of Men’s Health magazine subscribers, the new recipe was developed throughout last year with a new pack designed to portray the ...
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News
Mini Penguin launch
McVitie’s has launched Penguin Mini Biscuits in a new multipack format which contains individually bagged mini penguin-shaped biscuits. The new pack, which has an rrp of £1.69, has a forecasted retail sales value of £1m, and is said to be a mark of "McVitie’s continued commitment to innovation in ...
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Pancakes love Nutella
Nutella’s ’Pancakes Love Nutella’ campaign is returning to screens this month courtesy of a £1.3m media investment. It aims to reach 99% of mums, from now until Pancake Day, which this year falls on Tuesday, February 28.Nielsen data shows that value sales of Nutella grew by 8.6% last Pancake ...
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Orange is Squash’d
Britvic has added an orange flavour to its Robinsons Squash’d family. At the same time, the brand is unveiling a new design that highlights the brand’s zero sugar credentials to consumers across the entire pocket Squash’d portfolio. Containing real fruit in every drop and with just two calories per serve, ...
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News
product news: Ambrosia celebrates 100th anniversary
Dessert brand Ambrosia is celebrating its 100th anniversary with a year-long on-pack promotion and new packaging and giving away a total of 1,200 prizes which reflect its Devonshire heritage. Premier Foods will be introducing a new Ambrosia website and giving away 100 prizes every month to winners, with prizes such ...
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News
product news: AG Barr adds to Rockstar range
AG Barr has added Rockstar Revolt to its energy drinks range. There are two 500ml zero-sugar varieties: Killer Citrus and Killer Cooler; and they come in impactful camouflage covered price-marked cans of 99p. “Rockstar Revolt will appeal to the growing number of consumers who want zero sugar energy, but don’t ...
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News
product news: CDM back on TV
Cadbury Dairy Milk is going to be back on TV screens with a campaign that kicks off this week. The campaign will see the return of Keith in the 2015 advert, followed by a social media campaign, OOH and PR activity – all focused around a new interactive, music theme. ...
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News
product news: New beef jerky launched
Meatsnacks Group is launching a new Men’s Health Fuel Beef Jerky that has been developed to create a “great tasting jerky with improved flavour and texture”. With the assistance of Men’s Health magazine subscribers, the new recipe was developed throughout last year with a new pack designed to portray the ...
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News
product news: Dairy Crest updates Clover packs
Dairy Crest has introduced a new pack design for dairy spread brand, Clover. Clover has undergone a full pack redesign intended to emphasise the brand’s simpler recipe, made from fewer ingredients, without compromise on taste. Neil Stewart, spreads marketing manager, commented: “Taste remains the primary driver of product choice within ...
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product news: Wrigley refreshes Extra White packs
Wrigley has unveiled refreshed packaging for its Extra White sugarfree gum. Featuring a new bold red stripe to help consumers easily distinguish the popular variant in Extra’s flavour portfolio, the new look is being rolled out across all formats in all channels. Wrigley says the new packaging has been launched ...
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News
product news: Moma gives porridge new look
Oats brand Moma has launched a new look range of Porridge Sachet Boxes. The redesigned packaging is intended to emphasise the key product benefits to consumers, with on pack flashes including ‘high fibre’ and ‘gluten free’. The boxes still feature Moma’s signature bright colours for optimum stand out on shelf, ...