All Products articles – Page 79
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News
Product news: Froneri adds to confectionery ice creams
Froneri (formerly R&R Ice Cream) is making four additions to its range of Mondelez ice creams as its looks to replicate the popularity and sales of the confectionary lines within the ice cream market. Froneri has developed a range of NPD that consists of some of the most popular Mondelez ...
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Product news: Baby dragon stars in Doritos advert
Doritos is supporting the launch of its new Heatburst range with a two-month TV campaign that builds on its ‘For the Bold’ positioning. The new campaign stars a baby dragon, and will be supported by a digital campaign, using the hashtag #heatwillcome, across Facebook, YouTube, Twitter and Instagram, featuring ‘behind ...
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Product news: Capri range extended
Coca-Cola European Partners (CCEP) is launching Capri-Sun No Added Sugar Orange-Lemon 330ml to help retailers tap into the growing demand for low-calorie juice drinks for immediate consumption. The new Orange-Lemon flavour will be available from April in a 330ml pouch, and aims to appeal to the brand’s young adult and ...
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Product news: Heineken to be Rugby World Cup partner
Heineken has announced it will be a Worldwide Partner of Rugby World Cup 2019 in Japan. Heineken’s relationship with World Rugby dates back to 1995, and the new deal encompasses Rugby World Cup 2019, Women’s Rugby World Cup 2017 and the World Rugby Awards 2017. As a Worldwide Partner for ...
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Product news: Lewis Hamilton to drive Monster winners
Monster Energy is giving motor racing fans a chance to enjoy a track day with Formula One star, Lewis Hamilton, as part of a promotion with Mercedes. The Ride Along competition will begin on April 1 and run for three months, with winners and a friend set to enjoy a ...
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Product news: Yorkshire Tea recruits famous faces
Yorkshire Tea has recruited a host of famous faces to star in its latest TV adverts, as part of a new £7m campaign aimed at celebrating the brand as a place “where everything’s done proper”. The trio of new adverts feature TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers, ...
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Product news: Hula Hoops proves handful on TV
Hula Hoops is back on TV screens with a creative that aims to remind consumers of how much they love the hoop-shaped snack. The 30-second clip uses the strapline ‘Sorry! I’ve got my hands full’ is at the heart of the new creative, playfully reminding adults of the fun of ...
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Bagging more adults
Maynards Bassetts is launching Wine Gums Tangy in a bid to bring more adults to the sour segment. Following the launch, the Maynards Bassetts Wine Gums brand will return to the small screen in May with a TV campaign that will air for six weeks, as a part of a ...
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A canny move
Coca-Cola European Partners (CCEP) has launched a new Appletiser 250ml can format to help retailers tap into the growth of adult instant consumption soft drinks and consumer preference for premium products.Appletiser lightly sparkling 100% apple juice, will be available in a 250ml can from this month, replacing the 330ml can ...
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Holly for Diet Coke
Diet Coke has named Holly Willoughby as its new brand ambassador for 2017. Willoughby, who is best known for her presenting work across ITV, said: "I’ve always been a big Diet Coke fan, right from the original ’Break’ ads. The brand is well known for celebrating friendship, fashion and fun, ...
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Tough Mudder deal
Ready-to-drink protein brand For Goodness Shakes has launched its biggest-ever integrated marketing campaign a partnership with obstacle event series, Tough Mudder. The deal will see For Goodness Shakes at all 19 Tough Mudder events across the UK and Ireland for the next two years.Managing director at For Goodness Shakes, ...
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Lucozade Energy range extended with Original
Lucozade Energy is extending its Lucozade Zero portfolio with the launch of Lucozade Zero Original flavour. The low-calorie drink is available now across all channels in a 380ml price-marked pack as well as a 500ml and 1ltr bottle.Lucozade Zero Original was the most-requested flavour by consumers and joins Orange and ...
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Limited-edition lemon
Nakd has added a Lemon Drizzle bar to its Limited Edition range, replacing the successful limited-edition Nakd Carrot Cake. With 18% value growth (Nielsen data), Nakd continues to out-perform the category, with the limited-edition flavour delivering a significant part of this growth (40%) since last July. Nakd Lemon Drizzle is ...
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Tubs of mini treats
McVitie’s has launched three new cake bites tubs: Digestives Mini Milk Choc Tiffin, Mini Caramel Crispies and Hobnobs Mini Milk Choc Teacakes.They are available now with an rrp of £2.50.Claire Hooper, marketing manager, McVitie’s Cake Company, commented: "We’re extremely excited to launch these new McVitie’s cake tubs as the ’mini’ ...
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Versatility of Quorn
Quorn, the UK’s best-selling meat-free brand (IRI data), has unveiled a £10m brand relaunch. The wide-ranging campaign will be led by major NPD, vibrant new packaging which rolls out this month and new national TV advertising showcasing the versatility of the range and the huge variety of meals that can ...
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Sweet but sugar-free
Fruittella has launched sweets with 30% less sugar, and two other products which are completely sugar-free. Fruittella 30% Less Sugar is available in two different flavour variants: Strawberry and Summer Fruits, in resealable pouches that are designed to be shared.The launch will be supported by a £1.5m marketing spend.The sugar-free ...
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product news: Quorn unleashes £10m relaunch
Quorn, the UK’s best-selling meat free brand, is unveiling a £10m brand relaunch which is set to drive brand sales to an all-time high. The wide-ranging campaign will be led by major NPD, new packaging which rolls out next month, new national TV advertising showcasing the versatility of the range ...
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product news: Coca-Cola introduces 250ml Appletiser
Coca-Cola European Partners (CCEP) has launched a new Appletiser 250ml can format to help retailers tap into the growth of adult instant consumption soft drinks, and consumer preference for premium products. Appletiser, a lightly sparkling 100% apple juice, will be available in a 250ml can from early March, replacing the ...
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News
product news: 350ml Mars drinks move to price-marked packs
Mars Chocolate Drinks and Treats is moving its 8x350ml milk drinks range into price-marked packs (PMP). The chocolate milk drinks range from Mars Chocolate Drinks and is worth £24.2m a year, and Mars Milk is the bestseller, accounting for 69% of all sales within the range. The new 350ml range ...
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product news: Cadbury adds Fudge to minis line-up
Cadbury has extended another of its brands into the chocolate bags category, with the launch of Cadbury Fudge Minis.Available now, the new variant offers consumers the Cadbury Fudge brand in bitesize pieces. This launch aims to drive incremental sales for the family sharing occasion, particularly among young families.Melissa Stuart, brand ...