All Products articles – Page 79
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News
Product news: Heineken to be Rugby World Cup partner
Heineken has announced it will be a Worldwide Partner of Rugby World Cup 2019 in Japan. Heineken’s relationship with World Rugby dates back to 1995, and the new deal encompasses Rugby World Cup 2019, Women’s Rugby World Cup 2017 and the World Rugby Awards 2017. As a Worldwide Partner for ...
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Product news: Capri range extended
Coca-Cola European Partners (CCEP) is launching Capri-Sun No Added Sugar Orange-Lemon 330ml to help retailers tap into the growing demand for low-calorie juice drinks for immediate consumption. The new Orange-Lemon flavour will be available from April in a 330ml pouch, and aims to appeal to the brand’s young adult and ...
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Product news: Baby dragon stars in Doritos advert
Doritos is supporting the launch of its new Heatburst range with a two-month TV campaign that builds on its ‘For the Bold’ positioning. The new campaign stars a baby dragon, and will be supported by a digital campaign, using the hashtag #heatwillcome, across Facebook, YouTube, Twitter and Instagram, featuring ‘behind ...
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Product news: Froneri adds to confectionery ice creams
Froneri (formerly R&R Ice Cream) is making four additions to its range of Mondelez ice creams as its looks to replicate the popularity and sales of the confectionary lines within the ice cream market. Froneri has developed a range of NPD that consists of some of the most popular Mondelez ...
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Product news: Tropicana adapts to breakfast trends
Juice brand Tropicana is introducing a new offer for the brand intended to help retailers capitalise on the growing trend for convenient breakfast top ups and meeting the needs of shoppers’ emerging morning habits. Morning Boost – a smoothie containing fruit juice, fruit purée and cereals – will be rolling ...
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Sweet but sugar-free
Fruittella has launched sweets with 30% less sugar, and two other products which are completely sugar-free. Fruittella 30% Less Sugar is available in two different flavour variants: Strawberry and Summer Fruits, in resealable pouches that are designed to be shared.The launch will be supported by a £1.5m marketing spend.The sugar-free ...
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Versatility of Quorn
Quorn, the UK’s best-selling meat-free brand (IRI data), has unveiled a £10m brand relaunch. The wide-ranging campaign will be led by major NPD, vibrant new packaging which rolls out this month and new national TV advertising showcasing the versatility of the range and the huge variety of meals that can ...
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News
Tubs of mini treats
McVitie’s has launched three new cake bites tubs: Digestives Mini Milk Choc Tiffin, Mini Caramel Crispies and Hobnobs Mini Milk Choc Teacakes.They are available now with an rrp of £2.50.Claire Hooper, marketing manager, McVitie’s Cake Company, commented: "We’re extremely excited to launch these new McVitie’s cake tubs as the ’mini’ ...
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Limited-edition lemon
Nakd has added a Lemon Drizzle bar to its Limited Edition range, replacing the successful limited-edition Nakd Carrot Cake. With 18% value growth (Nielsen data), Nakd continues to out-perform the category, with the limited-edition flavour delivering a significant part of this growth (40%) since last July. Nakd Lemon Drizzle is ...
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Lucozade Energy range extended with Original
Lucozade Energy is extending its Lucozade Zero portfolio with the launch of Lucozade Zero Original flavour. The low-calorie drink is available now across all channels in a 380ml price-marked pack as well as a 500ml and 1ltr bottle.Lucozade Zero Original was the most-requested flavour by consumers and joins Orange and ...
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Tough Mudder deal
Ready-to-drink protein brand For Goodness Shakes has launched its biggest-ever integrated marketing campaign a partnership with obstacle event series, Tough Mudder. The deal will see For Goodness Shakes at all 19 Tough Mudder events across the UK and Ireland for the next two years.Managing director at For Goodness Shakes, ...
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Holly for Diet Coke
Diet Coke has named Holly Willoughby as its new brand ambassador for 2017. Willoughby, who is best known for her presenting work across ITV, said: "I’ve always been a big Diet Coke fan, right from the original ’Break’ ads. The brand is well known for celebrating friendship, fashion and fun, ...
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A canny move
Coca-Cola European Partners (CCEP) has launched a new Appletiser 250ml can format to help retailers tap into the growth of adult instant consumption soft drinks and consumer preference for premium products.Appletiser lightly sparkling 100% apple juice, will be available in a 250ml can from this month, replacing the 330ml can ...
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Bagging more adults
Maynards Bassetts is launching Wine Gums Tangy in a bid to bring more adults to the sour segment. Following the launch, the Maynards Bassetts Wine Gums brand will return to the small screen in May with a TV campaign that will air for six weeks, as a part of a ...
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product news: Spar launches popcorn range
Spar Brand is launching a new impulse range of own brand popcorn consisting of Sweet & Salted and Salted flavours. Cath McIlwham, Spar UK head of brand, said: “The trend for alternative snack choices is growing and we are delighted to respond to this by launching these two new varieties ...
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product news: PG Tips reveals Red Nose campaign
This month will see PG tips return as an official Red Nose Day partner. As part of the inititative, the brand is launching its #1MillionLaughs campaign, which is designed to get the nation laughing again by getting the public to share jokes across social media using the hashtag. As well ...
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product news: IBC extends Biscotti range
The Italian Beverage Company (IBC) has extended its sweet snacking offer for the out of home (OOH) sector with a new range of Simply Biscotti biscuits. The biscuits are twice baked for extra flavour and crunch, and are studded with almonds or chocolate chips. IBC Simply Biscotti are supplied in ...
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product news: Ritz unveils new TV adverts
The savoury biscuit brand Ritz has launched a new, multi-million-pound campaign to promote its two most recent launches. The masterbrand campaign focuses on Ritz Crisp & Thin, the baked savoury snack launched in 2015, and the new Ritz Bakefuls, oven-baked crispy cracker bites with 30% less fat. The two 20-second ...
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product news: Cadbury adds Fudge to minis line-up
Cadbury has extended another of its brands into the chocolate bags category, with the launch of Cadbury Fudge Minis.Available now, the new variant offers consumers the Cadbury Fudge brand in bitesize pieces. This launch aims to drive incremental sales for the family sharing occasion, particularly among young families.Melissa Stuart, brand ...
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product news: 350ml Mars drinks move to price-marked packs
Mars Chocolate Drinks and Treats is moving its 8x350ml milk drinks range into price-marked packs (PMP). The chocolate milk drinks range from Mars Chocolate Drinks and is worth £24.2m a year, and Mars Milk is the bestseller, accounting for 69% of all sales within the range. The new 350ml range ...