All Products articles – Page 82
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News
product news: Peperami unveils marketing campaign
Peperami, the meaty snack brand owned by Jack Link’s, has unveiled a marketing campaign worth a six-figure sum to support the 2016 launches of its Tex-Mex flavour and Snack Pack format. The campaign comprises three main elements: a TV sponsorship and branded partnership deal with Comedy Central UK, a ...
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News
product news: Cadbury partners Premier League
The Premier League and Cadbury have announced a three-year partnership, kicking off from the start of the 2017/18 season. Through the partnership, Cadbury will join forces with the Premier League to deliver a bespoke element of Mondelez International’s existing community programme Health for Life, which is focused on making a ...
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product news: Kraft Heinz extends Beanz portfolio
Kraft Heinz is introducing a new recipe to its Heinz Beanz portfolio to address increased consumer demand for reduced and no sugar alternatives. Available from February, Heinz No Added Sugar Beanz offers families an alternative choice, while delivering the familiar Heinz taste. Kraft Heinz is supporting the launch from 1 ...
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product news: Advert launched for Oreo Thins
A new TV advert has been launched this week, at the start of a marketing campaign marking the introduction of Oreo Thins to the UK market. The campaign will be supported by experiential, PR and digital activity. Oreo Thins are a thinner and crispier version of the original cookie and ...
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product news: Carlsberg adopts limited-edition packaging
Carlsberg UK’s revitalisation of its flagship Carlsberg brand continues with the launch of limited edition packaging for its 3.8% ABV beer – called ‘The København Collection’ – as part of a planned £15m marketing spend to connect with millennial drinkers. Each pack in the København Collection – Danish for Copenhagen ...
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product news: Walkers launches resealable packs
Walkers is launching a new re-sealable 175g sharing pack to give retailers more opportunity to tap into the sharing segment which has grown by 15.9% in the last five years, plus an on-pack promotion as part of its UEFA Champions League (UCL) sponsorship.The re-sealable packs are available in the four ...
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product news: KitKat offers personalisation promotion
Nestlé Confectionery’s flagship brand KitKat is kicking off 2017 by giving consumers the chance to win their own personalised KitKat pack as part of a new promotion. The promotion will feature across a range of favourite KitKat packs, including 4 Finger and Chunky singles, multipacks and 2 Finger biscuit packs. ...
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News
product news: Fairfields Farm moves into Tortillas
Artisan crisp company Fairfields Farm is set to add some Mexican flavour to the snack aisle with the launch of Tortillas. Continuing its new product development, Essex-based crisp producer, Fairfields Farm, is about to enter the maize snack sector for the first time with its new Tortillas. Up until now ...
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product news: Wrigley creates new limited edition
Wrigley is combining two flavours from its £35m Skittles candy portfolio to create a new limited edition flavour combination. Skittles Fruits and Sours combines a mix of flavours from Skittles Fruits and Skittles Crazy Sours. Strawberry, Blackcurrant and Lime flavours from Skittles Fruits have been mixed with Sour Pineapple, Sour ...
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News
product news: Premier extends cake-on-the-go range
Following the introduction of its Cake on the Go range in April, Premier Foods is launching Cadbury Mini Rolls Raspberry in a twin-pack format. Sarah O’Neill, head of cake on the go at Premier Foods, commented: “We’re thrilled with how our Cake on the Go range is being received and ...
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News
product news: Wolf Blass brings back rugby labels
Australian wine brand Wolf Blass is bringing back its Limited Edition Rugby Label campaign – coinciding with the start of the Six Nations Championship. Wolf Blass rugby limited edition bottles will show 15 different labels, each one depicting a position in a rugby union team and will be available to ...
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News
product news: P&G launches category advice initiative
Procter & Gamble is bringing together a group of elite retailers to help boost sales in the convenience channel, across its core categories – Laundry, Health & Beauty, Homecare and Baby. Following the upgrade of its ShelfHelp category management website, P&G has recruited ‘ShelfHelpers’ to become an extension of this, ...
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News
product news: Spar adds cooking sauces to range
Spar UK has unveiled a new range of own brand cooking sauces. They form a key part of Spar’s campaign to offer shoppers delicious evening meals for every night of the week. The four new sauces in the own label range are Bolognese, Tomato & Herb, Tikka Masala and Korma ...
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News
product news: £4.5m ad campaign for Coca-Cola Zero Sugar
Coca-Cola European Partners (CCEP) has unveiled a new £4.5m advertising campaign to support Coca-Cola Zero Sugar. The campaign features the slogan ‘Tastes More Like Coke’, highlighting that the calorie-free variant delivers the same taste associated with Coca-Cola Classic, but with no sugar. The £4.5m campaign includes above-the-line activations ...
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News
product news: Trebor returns to TV screens
Mint brand Trebor is back on TV screens this week as part of a £3.4m marketing campaign which aims to promote the newest addition to its portfolio, sugar-free Trebor Mighties, after its launch last Autumn. With the slogan ‘Choose your Trebor’ the campaign sees the return of the 2015 TV ...
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product news: Kinder moves into new toys
Kinder has launched its latest range of Kinder Surprise Pink and Blue eggs, containing Barbie and Justice League toys, under license from Mattel and Warner Bros. Rolling out from February and accessible in all channels, the eggs will be available until mid-April and aim to capitalise on the popularity of ...
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News
product news: Walkers Max introduces new flavours
Ridged crisp brand Walkers Max is launching two new flavours into impulse stores; Max Salt & Malt Vinegar, a new addition to the core range, and limited edition Max BBQ Pulled Pork. Hüseyin Tulpar, UK vice president for impulse sales at PepsiCo, commented: “We’re kicking off 2017 with some exciting ...
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News
product news: Mr Kipling extends Easter range
Premier Foods is introducing a new seasonal range of Mr Kipling cakes for Easter to complement its existing Mr Kipling and Cadbury Cakes ranges. With occasion cakes being worth £138m and growing at 5.2%, Mr Kipling will be adding to its range with Orange & Lemon Slices and Lemon ...
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News
product news: Burts Chips launches Quinoa Crinkles
Plymouth-based artisan crisp producer, Burts Chips, is strengthening its Better For You range with the launch of its new lighter snack, Quinoa Crinkles. With less than 90 calories per 20g packet, Quinoa Crinkles come in two flavour varieties – Sweet Pepper & Chorizo and West Country Cream Cheese. Burts Chips ...
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News
product news: Glaceau augments range
Coca-Cola European Partners (CCEP) has unveiled a new lightly sparkling variant of glacéau smartwater. The new product is available in a 600ml PET bottle and a 6x600ml multipack. To support the launch, retailers will be supplied with point of sale materials that highlight new glacéau smartwater sparkling alongside the original ...