All Products articles – Page 77
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News
product news: Ribena redesigns entire range
Ribena is aiming to boost sales with a vibrant packaging redesign across the entire range. Hitting shelves from the April 17, the new designs will be available in 500ml format and will roll out across the entire range of ready to drink, carton and squash formats throughout 2017. Emmeline Purcell, ...
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product news: Vimto moves into flavoured water
Vimto Soft Drinks, is venturing into the flavoured water category for the first time with its new product, Vim2o, a still spring water drink, flavoured with Vimto and it contains no added sugar. Vim2o is aimed at health conscious consumers who don’t like the taste of plain water, but want ...
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product news: Oasis introduces sour flavours
Coca-Cola European Partners (CCEP) has launched two new sour flavours for Oasis and a multi-million pound marketing campaign. The Oasis Kiwi Apple Sour and Apple Cherry Sour variants tap into ‘sour’ flavours that are already in growth within other FMCG categories, but is a ‘sour’ first for juice drinks. The ...
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product news: Quorn unleashes ad campaign
Meat-free brand Quorn is launching a new TV advertising campaign as a key sales driver in its £10m brand relaunch. The campaign comprises nine 20-second commercials encouraging consumers to “discover a delicious, nutritious protein source” and will run for 49 weeks. Each commercial will highlight Quorn’s taste and versatility, showcasing ...
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product news: Jack Daniel’s adds to premix range
Jack Daniel’s Tennessee Whiskey has announced it is introducing the first cocktail, Jack Daniel’s Lynchburg Lemonade, to its premix range. It is packaged in a 330ml can and is available to off-trade customers now. Charlotte Ashburner, head of marketing at Brown-Forman, commented: “As the leader of the American whiskey category ...
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product news: Robinsons adds new range
Britvic Soft Drinks has launched Robinsons Refresh’d, containing spring water mixed with real fruit, which is aimed at busy consumers looking for something different to drink immediately. Available in three flavour combinations - Raspberry & Apple, Orange & Lime and Apple & Kiwi – Robinsons Refresh’d is intended to appeal ...
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product news: Naked introduces cold-pressed range
Naked is launching a range of cold-pressed juices. A relatively new process for chilled fruit juice, the cold press technique locks in the flavour and vitamins of fruit and veg, which is then bottled, and it also provides an extended shelf life compared to regular fresh juices, without compromising taste. ...
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product news: Colman’s launches into snacking
Colman’s has entered into the snacking category for the first time as it has partnered Snaffling Pig Co to launch Ham and Colman’s Mustard flavoured pork crackling. The partnership will see the Snaffling Pig Co’s double hand cooked pork crackling paired with the flavour of Colman’s English Mustard. The new ...
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product news: Walkers launches pay day promotion
Walkers has launched an on-pack promotion and what it describes as its biggest ever campaign to date.It will be offering shoppers the chance to win cash prizes ranging from an average weekly salary of £540, monthly salary of £2,200 and annual salary of £28,200, as well as instant cash prizes ...
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product news: Merrydown revamps look and range
SHS Drinks is launching a new lighter, lower strength, lower-calorie crisp apple variant of its Merrydown cider brand, in a bid to tap into the moderation/healthier living trend. The new addition, Merrydown Crisp Apple Cider has an ABV of 5.5%, 30% fewer calories, no artificial colours or flavours and no ...
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Product news: Singha brings 330ml can to UK
Molson Coors and Singha Beer have announced the launch of their 330ml can in the UK. The can is now available to the on and off trade, ahead of the Thai New Year festivities from April 13. Rob Hollis, head of world beers at Molson Coors, explained: “Singha is an ...
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Product news: Weetabix on the go adds chocolate flavour
The breakfast drink Weetabix On The Go has added a new chocolate flavour to its Protein range to bolster its presence in the on-the-go breakfast market. To coincide with the launch of the new flavour, Weetabix On The Go has also introduced new packaging to its Protein range of drinks ...
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Product news: Fish ’n’ Chips launches fans campaign
Burton’s Biscuit Company is announcing its biggest ever on-pack promotion for its £14m Fish ‘n’ Chips brand with the ‘Join our Fans’ campaign – a 12-week partnership with ticketmaster. Running from April 4, shoppers will be given the chance to win gift cards to purchase tickets to a host of ...
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Product news: Fanta reimaged by CCEP
Coca-Cola European Partners (CCEP) has reimaged Fanta, the fruit flavoured sparkling soft drink. The transformation will see a new visual identity, a spiral bottle and a new recipe for Fanta Orange which contains a third less sugar. Simon Harrison, operational marketing director at Coca-Cola European Partners (CCEP), said: “The evolution ...
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Product news: Mars Chocolate unveils Google link to Sweet Nights In
Mars Chocolate UK is launching Sweet Nights In, which incorporates five out of the nation’s top 10 chocolate brands, as a new on-pack promotion which will offer consumers money off their latest in-home entertainment through Google Play. The promotion will reward consumers with 50% off the latest movie rentals and ...
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Product news: Peperami unveils new pack design
Peperami, the meaty snack brand owned by Jack Link’s, is launching a new pack design and outer case format to increase brand awareness, shelf presence and drive sales. The new pack design is intended to improve distinctiveness and standout in-store - the messaging has been simplified and the logo has ...
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Product news: Vimto extends Remix range
Vimto is adding a new flavour to its Vimto Remix sub-range: Raspberry, Orange and Passionfruit, which available exclusively for the wholesale and convenience channels in a 500ml price-marked pack (PMP). Ed Jones, senior customer marketing manager, said: “500ml RTD formats have been hugely popular across the Vimto range, growing 26% ...
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Product news: ginger variant joins Pepsi Max range
A new ginger variant has been added to the Pepsi Max range, which it says is the first cola and ginger combination to hit the UK market. The Pepsi Max Ginger line-up is packaged in a black and golden bronze design, and comprises 330ml cans, 500ml, 600ml, 1.5L, 2L, 6x330ml ...
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product news: Britvic introduces Drench sparkling 500ml PET
Britvic is launching a new single serve 500ml PET bottle for sparkling variants of its juice drink brand, Drench. The new format will be rolled out from the end of March and will be supported by an ATL campaign in May. Kevin McNair, GB marketing director, Britvic Soft Drinks, explained: ...
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product news: Heineken launches alcohol-free lager
Heineken has launched an alcohol-free lager Heineken 0.0. Heineken says it will be supported by a £2.5m marketing investment to address the key category consumption barriers: taste perception and social stigmatism. The brewer says recent research has shown that while 50% of people say they moderate their alcohol consumption – ...