All Products articles – Page 84
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News
product news: Nutella highlights Pancake Day opportunity
Nutella will be returning to screens with a campaign running up until Pancake Day, which this year falls on Tuesday 28th February. The £1.3m media investment will include activations across social channels, on-pack messaging and POS displays. Levi Boorer, customer development director, Ferrero, commented: “Our ‘Pancakes Love Nutella’ campaign is ...
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product news: Maryland Cookies move into sharing
Burton’s Biscuit Company is moving its cookie brand into the sharing sector with the launch of Maryland Cookie Bites. Two new SKUs – Choc Chip and Choc Chip Caramel – will be available in a pouch format from mid February with an RRP of £1.49 (120g x 7 SRP), featuring ...
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product news: Volvic multichannel campaign
Volvic is kicking off the New Year with a multichannel marketing campaign, Find Your Volcano. The campaign celebrates the brand’s volcanic heritage and inspires the British public to find their inner strength and achieve their goals in 2017. The activity will run from January through to March across the brand’s ...
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Park Garages introduces protein bars
Park Garages has introduced the protein bar category into its stores following a trial with Active Nutrition International (ANI), the parent company to PowerBar. In a trial across 10 Park Garages sites to test the attractiveness of the protein bar category in store, the company says PowerBar sold faster than ...
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product news: Cadbury Creme Egg back on TV
Cadbury Creme Egg has unveiled its first new creative campaign in four years. Under the platform “It’s Creme Egg Hunting Season”, the 30-second TV ad will premiere on 4th January and viewers nationwide will be able to see it during The Voice Special on 7th January. The new campaign involves ...
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product news: Burst of advertising for vaping range
JTI is launching an advertising campaign for its new Logic LQD vaping products range. With the strapline, ‘effortless precision’, the adverts are designed to highlight the product’s advanced e-liquid refiling system. The campaign aims to reach over two million existing vapers via a two week burst of bus adverts, followed ...
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Product news: Whiskas introduces casseroles for cats
Mars Petcare has launched a range of meaty casseroles under its Whiskas cat-food brand. The range is described as being complete and balanced, with natural-looking, meaty chunks providing a totally new Whiskas texture sensation for our furry friends. Whiskas Casseroles is the latest innovation from Whiskas that earlier this year ...
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Product news: Flavour extension for MOMA’s instant breakfast range
Oats brand MOMA is extending its breakfast range with the launch of its new Apple & Cinnamon Porridge Pot.Rolling out in January 2017, the new flavour is gluten free, dairy free and Vegan Society approved. It is the second product in MOMA’s range of dairy free Instant Porridge Pots, and ...
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Product news: McVitie’s launches new mini biscuits
McVitie’s has launched McVitie’s Penguin Mini Biscuits in a new multipack format. Offering individually bagged mini penguin shaped biscuits, the launch has a forecasted RSV of £1 million.The new multipack, which has a RSP of £1.69, includes a range of six inner bags for the McVitie’s Penguin Mini Biscuits. These ...
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Product news: AG Barr’s Rockstar Revolt
AG Barr is set to accelerate demand for its big can flavoured energy brand with the launch of a category-boosting new range, Rockstar Revolt.Rockstar Revolt comprises two 500ml varieties - Killer Citrus and Killer Cooler - zero sugar energy drinks that the company says don’t compromise on look, taste or ...
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Product news: Diageo boosts retailer advice to unlock alcohol sales potential
Diageo has identified a £455 million untapped sales opportunity for alcohol sales within the convenience sector . To help retailers unlock this sales potential, Diageo has extended its My Store Matters programme with a new category advice initiative called ‘Inspire.Display.Sell’.With new insight revealing 90% of UK households buy alcohol, but ...
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Product news: Pipers Crisps adds first new flavour for four years
Pipers Crisps will be launching its first new flavour for nearly four years in February. Its new Atlas Mountains Wild Thyme & Rosemary is the latest addition to the company’s range. Gluten-free and suitable for vegetarians and vegans, the company says the new flavour is an ideal accompaniment to ...
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Product news: Tasty additions to Mars’ cookie mixes
Mars Chocolate Drinks and Treats has extended its range of cookie mixes with the launch of new Galaxy Double Chocolate Brownie Mix and Skittles Cookie Mix. The baking mixes, launched in September 2016, add two more confectionery brand favourites to the cookie mix line-up. The full range also includes Bounty, ...
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Product news: Abbey Well’s eco-friendly bottle
Coca-Cola European Partners (CCEP) has launched a new ‘twist’ bottle format and label for its Abbey Well Spring Water, designed to be more environmentally friendly and encourage consumers to recycle more. The innovation from British designers was enabled following a £14m investment at CCEP’s bottling facility in Morpeth, Northumberland. It ...
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product news: Mentos launches loyalty programme
Mentos has launched a new on-pack loyalty programme. The Me & You programme gives Mentos fans access to a unique code which unlocks a series of special offers on experiences to share with friends and family. Partners in the programme include Entertainment One UK (eOne Films UK), Jongleurs, English Heritage, ...
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product news: Ginsters unveils New Year pasty
Ginsters is launching a new limited edition Steak and Tribute Ale pasty in time for the New Year celebrations. Ginsters has developed its latest limited edition pasty with the Cornish Pale Ale, Tribute, brewed by St. Austell Brewery. Brand manager Kate Brown said: “We already know pasty fans love steak ...
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product news: Wrigley extends range
Wrigley’s successful Extra sugarfree gum bottle range is expanding with the launch of Extra Cool Breeze 60 pellet bottles. Following the performance of Extra 46 and 60 pellet bottles across some of its best-selling flavours, including Peppermint, Spearmint and Extra White Bubblemint, Wrigley is extending the range with one of ...
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product news: Nestle Confectionery reveals Easter plans
Nestle Confectionery has unveiled its plans for Easter 2017. Leading the range are two new products that utilise digital technology to give children an extra element of fun and entertainment with their Easter chocolate. The new Smarties 3D Activity pack contains a Smarties Chocolate Chick, three Smarties bars, two Smarties ...
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product news: Allinson’s introduces smaller loaves
Wholemeal bread brand Allinson’s has launched a new product range alongside a full rebrand, with a variety of loaves available in a sizes designed to meet the needs of smaller households. The entire new Allinson’s range is available in a 12-slice, 650g loaf, with research and analysis across a range ...
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product news: McVities adds Hobnobs Nibbles
McVitie’s has launched an extension to its McVitie’s Nibbles range, with the addition of McVitie’s Hobnobs Nibbles. McVitie’s Hobnobs Nibbles will be available in a 120g pouch for £1.89 and an 80g PMP pouch for £1. It will be supported by the McVitie’s Sweeet campaign with a media spend of ...