All Products articles – Page 88
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News
product news: Lucozade Sport screens "wait training"
Lucozade Sport has launched its first get-fit bus shelter in an effort to get the nation moving more by 2020. Coined “Wait Training”, the activity is the latest in a series of initiatives launched by the brand as part of its “Made to Move” campaign. The get-fit bus shelter was ...
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product news: Vimto extends into fudge
Soft drinks brand Vimto is launching its first licensed fudge product: Handmade Vintage Vimto Fudge. The fudge is blended with Vimto’s secret flavour to create a product intended to bring excitement to the sugar confectionery category. Available now to independent retailers, the new fudge is packaged in two formats, a ...
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product news: PepsiCo expands Market Deli range
PepsiCo’s Market Deli brand is extending its premium range of pita and classic potato chips with the addition of a Cayenne Chilli with Spanish Tomato flavour in a 40g potato chip format (RRP: £0.83). Andrew Hawkswell, marketing manager at PepsiCo UK, commented: “With consumers demanding more authentic flavours from brands, ...
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product news: Crabbie’s highlights rugby links
A chance to win a range of rugby themed prizes and weekends away are part of an on-pack offer on single 500ml glass bottles of Crabbie’s Alcoholic Ginger Beer. The promotion underlines Crabbie’s growing association with rugby, as the brand is activating a number of sponsorships and partnerships across the ...
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product news: Country Choice rolls out Christmas products
Country Choice is rolling out a range of Christmas products including ready to bake sweet Christmas confectionery and indulgent treats, plus a super savoury selection. The new thaw and serve confectionery includes decorated chocolate Christmas snowman cupcakes, gingerbread muffins topped with toffee icing and a mini chocolate gingerbread shaped figure. ...
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product news: Kettle launches new veg chips
Kettle Foods is launching a new Kettle Veg Chips range. The sharing range offers a mix of parsnip, sweet potato and beetroot chips in a selection of three seasonings – Lightly Salted, new Honey & Black Pepper and new Sea Salt & Balsamic Vinegar. The seasonings have been selected to ...
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product news: gluten-free lager joins Carlsberg portfolio
Carlsberg UK is adding gluten-free Czech lager Celia to its premium beer portfolio. Celia is traditionally batch brewed for over two months by Zatecky Pivovar, which is one of several microbreweries co-owned by the Carlsberg Group around the world. The brewery was established in 1801, and is housed in the ...
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product news: Premier adds halloween cake options
Premier Foods, through its cake brands Cadbury Cakes and Mr Kipling, is launching some limited edition ranges to cater for Halloween. Cadbury Cakes is offering new Pumpkin Patch Cakes and Mini Rolls Chocolate Trick or Treat packs. Mr Kipling is bringing back its Fiendish Fancies. Karmel Maletta, innovation controller for ...
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product news: Tyrrells adds festive flavours
Tyrrells is kicking off the festive season with the launch of two new products across its crisps and popcorn ranges. Taking on the busy festive snacking category, Tyrrells limited edition winter seasonals will include Three Bird Roast crisps and Bellini Poshcorn. Three Bird Roast crisps feature a trio of roast ...
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product news: Spar introduces premium prosecco
Spar Brand is bringing extra fizz to its Christmas offering in 2016, with the launch of Spar Prosecco Speciale, alongside its seasonal alcohol range. With an RRP of £9, the new premium sparkling wine will offer shoppers a trade up from Spar’s Perlezza Prosecco. The premium prosecco is packaged in ...
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product news: Hovis teams up with Trolls
This month Hovis is aiming to help retailers take advantage of the release of DreamWorks Animation’s Trolls, with an on-pack promotion across eight million loaves of Hovis Best of Both. The on-pack takeover will give shoppers the chance to win a family holiday to LA where they will visit DreamWorks ...
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product news: Tangerine re-launches three chews
Tangerine Confectionery has re-launched its Wham, Fruit Salad and Black Jack chews. Changes to the recipes mean that each chew has more of the taste that has made them a favourite for many decades among sweet lovers. Wham has been made more tongue-tingling with extra sour crystals; Fruit Salad has ...
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product news: campaign to back US rice
World Foods brand Tropical Sun is launching an integrated marketing campaign to promote its USA Easy Cook Rice range. The promotion is being launched in partnership with the USA Rice Federation and includes a London-wide bus advertising campaign which kicks off in early October. The campaign includes press advertising, PR ...
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product news: Diary Crest Cheddar wins Which? award
Dairy Crest’s Cathedral City cheese brand has been awarded Which? Best Buy Cheddar, after competing in a premium extra-mature and vintage cheddar cheese blind taste test alongside 13 other own-label and branded cheddars. Which?’s panel of cheese experts nibbled their way through 14 premium cheddars before crowning Cathedral City’s Extra ...
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product news: Ferrero highlights Asian festival opportunity
Asian festivals offer retailers a major opportunity to grow their business, according to Ferrero. It invested in research to understand the opportunity that Asian festivals, such as Diwali or Eid, can offer retailers, and found that 71% of retailers do not actively engage around the occasion with their customers. Ferrero ...
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product news: Ben & Jerry’s launches winter trio
Luxury ice cream brand Ben & Jerry’s is introducing three new flavours this winter. The hero flavour, One Sweet World, is set to launch as part of the brand’s European social mission campaign One Sweet World, which reflects Ben & Jerry’s belief that, “communities, just like ice cream, come ...
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product news: Oxo returns to TV advertising
Oxo is back on TV with two new adverts that follow a modern-day family as they go about their busy daily lives. The brand will be investing £3m behind the campaign, which airs through to the end of February. The adverts will feature both Oxo stock cubes and the Oxo ...
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Move it with Lucozade
Lucozade Sport has launched the Made to Move campaign, which has one target: to get one million people to move more by 2020.The activity involves a £5m investment, with almost 16 million 16-34 year olds being exposed to the campaign. Made to Move TV advertising will run until the end ...
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Kids can scoff these
Kerry Foods is aiming to help retailers tap into the growing after-school snacking occasion with the launch of Cheestrings Scoffies. The new three-in-one snack solution comprises three ’mixable’ varieties, offering kids the chance to ’swap them’, ’switch them’ or ’save them’ as each pack has a convenient resealable tab. The ...
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Loving Heinz soup
Kraft Heinz has launched a new £10.6m media campaign to drive "category reappraisal and emotional engagement" in the soups sector. With a 52% increase in media spend versus last year, the campaign celebrates the role Heinz soup plays in consumers’ lives, the emotional comfort it provides and the functional benefits ...