All Products articles – Page 90
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News
product news: Chupa Chups expands Airhead range
Chupa Chups is introducing a new addition to its Airheads candy range: Airheads £1 PMP (price-marked pack). Each pack contains bite-sized candies in five sour flavours including; apple, blueberry, cherry, lime and orange. Mark Roberts, UK trade marketing manager, said: “Research shows that PMP formats are some of the most ...
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product news: McVitie’s adds variety bag
McVitie’s has launched of a new multipack format for its McVitie’s Hobnobs Flapjacks with the first McVitie’s Hobnobs Flapjacks Variety Bag. Combining a selection of three variants – Oaty, Chocolate and Raspberry – the new variety bag contains 10 individually wrapped flapjack bars. The launch forms part of the brand’s ...
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Product news: Rockstar gears up for major on-pack promotion
AG Barr is partnering big can energy brand Rockstar with ‘Gears of War 4’, the biggest XBOX game launch of 2016, in a major on-pack promotion.The promotion will run across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout October and November.In addition to offering the ...
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Product news: ’Souper’ new campaign from Heinz
Kraft Heinz is to launch a new £10.6m media campaign from October 1, to drive category reappraisal and emotional engagement in the soup category. Featuring a diversity of people and occasions, united by the anticipation and intensity of the first sip, ‘Love Soup’ is the latest campaign to hit TV ...
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Products: New McCoy’s TV campaign for ’when flavour calls’
McCoy’s has launched the latest version of its ‘When Flavour Calls’ campaign with a new TV ad to support its Thick Cut range of full-flavoured flat crisps. The 30-second clip builds on the brand’s ad push earlier this year, and will feature across popular TV networks – ITV, Channel 4, ...
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Products: More cakes on the go from Mr Kipling
Premier Foods is launching two additions to its Cake on the Go range: Mr Kipling Cherry Bakewells and Mr Kipling Orange & Cranberry Oat Slices. The new twin packs take it to a six-strong range, offering shoppers a variety of flavours to choose from.Sarah O’Neill, head of Cake on the ...
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Product news: Gluten-free boost to Quaker Oats line-up
Quaker Oats is adding two gluten-free variants to its range, to meet increasing consumer demand for ‘free from’ products.The new gluten free products are available in a 510g canister of Traditional Rolled Oats (RSP £2.49) and a 350g box of 10 Oat So Simple sachets, (rsp £2.99).Jeremy Gibson, marketing director ...
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Product news: Maple bacon addition to Metcalfe skinny popcorn range
Metcalfe’s skinny popcorn is to expand its range with the launch of a new flavour - maple bacon. The choice of the new flavour combination of Maple syrup with bacon will help the brand stimulate further interest and engagement within the popcorn category, according to marketing director Andrew Slamin. He ...
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product news: Peperami promotes lunchbox option
Peperami, the meaty snack brand, is aiming to provide a solution to parents’ lunch box problems. As the new school term begins, Peperami will be investing in a five figure digital campaign, promoting its Tex-Mex variant, flavoured with onion, cayenne pepper, paprika and coriander. The recently launched flavour is available ...
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product news: P&G introduces laundry PMPs
Procter & Gamble (P&G) is aiming to boost sales of its laundry brands in the convenience sector with three new price-marked packs (PMPs) of Ariel, Bold and Fairy. The new PMPs all have an RRP of £1.99. Daniel Jalalpour, P&G laundry brand manager, said: “We’ve seen a surge in popularity ...
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product news: Perfetti Van Melle launches Halloween sweets
Perfetti Van Melle is launching a new set of sweets in the run-up to Halloween. The Chupa Chups Spooky Pizza is a fresh take on the brand’s candy pizza, covered in jelly snakes and spiders, and priced at £5. Perfetti Van Melle is also offering retailers impactful shelf ready packaging ...
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product news: Heineken highlights Champions League link
Heineken has unveiled a new UEFA Champions League TV commercial, called ‘Prep Talk’. The film features two time UEFA Champions League winning manager José Mourinho, and was shot by award-winning director Guy Ritchie. The commercial is part of Heineken’s ‘Champion the Match’ campaign and launches on TV and digital channels ...
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product news: PepsiCo launches popcorn brand
PepsiCo is looking to tap a fast growing segment with the launch of a new popcorn brand, Pop Works & Company. Produced using a ‘wet popping’ method, the new range of popcorn is light and crunchy, and is available in four flavours: Sticky Toffee Pudding, Peanut Butter & Caramel, Apple ...
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product news: Wall’s repositions brand
Wall’s, the heritage sausage brand owned by Kerry Foods, is repositioning the brand in a move that targeted to double penetration in the chilled category in the next four years. The brand will relaunch with refreshed packaging across the portfolio designed to elevate its quality credentials. At the same time, ...
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product news: Boost Drinks prepares consumer campaign
Boost is launching its biggest ever consumer campaign across the UK, designed to take the number two energy drinks brand to millions of new consumers. The Release the Boost initiative will involves quirky radio advertising that takes the listener through the roller coaster ride of energy experienced when opening a ...
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product news: Pladis rolls out convenience activity
McVitie’s maker pladis has unveiled the next phase of its Convenience & Impulse (C&I) strategy, including two new channel exclusive launches and in-store merchandising support. The activity follows a multi-million pound investment in 2014 when a new field sales team and convenience specific category advice programme - ‘Better Biscuits, Better ...
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Product news: Stoats partners World Porridge Day
Scottish oats company, Stoats, has been announced as the official partner for World Porridge Day 2016, which takes place on Monday, October 10. A celebration of Scotland’s traditional dish, World Porridge Day supports Mary’s Meals, raising awareness of the charity’s work and generating funds to feed needy children in schools ...
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Product news: Lucozade makes moves with new campaign
Lucozade Sport is today launching its new campaign to champion sporting and active lifestyles. The ‘Made to Move’ activity involves a £5 million investment by the brand, with almost 16 million 16-34 year olds being exposed to the campaign, which aims to get one million people to move more by ...
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Product news: Richmond does the ’Shake & Bake’
Richmond, the Kerry Food’s sausage brand is hoping to build on its success in convenient new cooking formats with the launch of Richmond Shake & Bake. The new sausage casserole meal kits will enable consumers to create simple but delicious ‘one pot’ dinners, oven-baked in a bag, with a choice ...
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Product news: Kerry Foods fills a gap with after-school Scoffies
Kerry Foods is aiming to help retailers tap into the growing after-school snacking occasion with the launch of Cheestrings Scoffies, a new ‘3-in-1’ snack solution that provides the goodness of cheese but with even more variety and fun for kids to enjoy after school. The new line-up includes three ‘mixable’ ...