All Products articles – Page 90
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News
product news: Wolf Blass offers rugby prizes
Wolf Blass is returning to TV next month and offering shoppers instant win rugby-themed prizes as it launches a new marketing campaign. The Treasury Wine Estates (TWE)-owned brand has launched “Chase the Cap”, a through the line campaign, which looks to drive shoppers into store through TV advertising, which will ...
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product news: Feel Good brand revamped
Feel Good, the 100% natural soft drinks brand owned by Nichols plc, has overhauled its brand identity and range of products to capitalise on consumer demand for more natural soft drinks. The activity comprises the introduction of new flavours, refreshed packaging design, and extensive marketing support. Based on in-depth market ...
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product news: New breakfast option from Kingsmill
Kingsmill has launched a new breakfast bakery option, Kingsmill Toasties. Consumers are encouraged to ‘Toast it, tear it, love it’. Lightly toasted to give a crisp and golden outside, then easily torn into two triangles revealing a soft and pillowy middle packed with pieces of fruit. The three flavours available ...
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product news: Freddo dives into drinking chocolate
Cadbury’s Freddo brand is leaping into the Cadbury drinking chocolate range in a bid to bring new consumers to the hot beverages category. The new Cadbury Freddo drinking chocolate was tested with a Mumsnet consumer panel and nearly four out of five of the panel said they would purchase this ...
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Product news: Maple bacon addition to Metcalfe skinny popcorn range
Metcalfe’s skinny popcorn is to expand its range with the launch of a new flavour - maple bacon. The choice of the new flavour combination of Maple syrup with bacon will help the brand stimulate further interest and engagement within the popcorn category, according to marketing director Andrew Slamin. He ...
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Product news: Gluten-free boost to Quaker Oats line-up
Quaker Oats is adding two gluten-free variants to its range, to meet increasing consumer demand for ‘free from’ products.The new gluten free products are available in a 510g canister of Traditional Rolled Oats (RSP £2.49) and a 350g box of 10 Oat So Simple sachets, (rsp £2.99).Jeremy Gibson, marketing director ...
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Products: More cakes on the go from Mr Kipling
Premier Foods is launching two additions to its Cake on the Go range: Mr Kipling Cherry Bakewells and Mr Kipling Orange & Cranberry Oat Slices. The new twin packs take it to a six-strong range, offering shoppers a variety of flavours to choose from.Sarah O’Neill, head of Cake on the ...
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Products: New McCoy’s TV campaign for ’when flavour calls’
McCoy’s has launched the latest version of its ‘When Flavour Calls’ campaign with a new TV ad to support its Thick Cut range of full-flavoured flat crisps. The 30-second clip builds on the brand’s ad push earlier this year, and will feature across popular TV networks – ITV, Channel 4, ...
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Product news: ’Souper’ new campaign from Heinz
Kraft Heinz is to launch a new £10.6m media campaign from October 1, to drive category reappraisal and emotional engagement in the soup category. Featuring a diversity of people and occasions, united by the anticipation and intensity of the first sip, ‘Love Soup’ is the latest campaign to hit TV ...
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Product news: Rockstar gears up for major on-pack promotion
AG Barr is partnering big can energy brand Rockstar with ‘Gears of War 4’, the biggest XBOX game launch of 2016, in a major on-pack promotion.The promotion will run across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout October and November.In addition to offering the ...
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product news: Pladis rolls out convenience activity
McVitie’s maker pladis has unveiled the next phase of its Convenience & Impulse (C&I) strategy, including two new channel exclusive launches and in-store merchandising support. The activity follows a multi-million pound investment in 2014 when a new field sales team and convenience specific category advice programme - ‘Better Biscuits, Better ...
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product news: Boost Drinks prepares consumer campaign
Boost is launching its biggest ever consumer campaign across the UK, designed to take the number two energy drinks brand to millions of new consumers. The Release the Boost initiative will involves quirky radio advertising that takes the listener through the roller coaster ride of energy experienced when opening a ...
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product news: PepsiCo launches popcorn brand
PepsiCo is looking to tap a fast growing segment with the launch of a new popcorn brand, Pop Works & Company. Produced using a ‘wet popping’ method, the new range of popcorn is light and crunchy, and is available in four flavours: Sticky Toffee Pudding, Peanut Butter & Caramel, Apple ...
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product news: Wall’s repositions brand
Wall’s, the heritage sausage brand owned by Kerry Foods, is repositioning the brand in a move that targeted to double penetration in the chilled category in the next four years. The brand will relaunch with refreshed packaging across the portfolio designed to elevate its quality credentials. At the same time, ...
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product news: Heineken highlights Champions League link
Heineken has unveiled a new UEFA Champions League TV commercial, called ‘Prep Talk’. The film features two time UEFA Champions League winning manager José Mourinho, and was shot by award-winning director Guy Ritchie. The commercial is part of Heineken’s ‘Champion the Match’ campaign and launches on TV and digital channels ...
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product news: Perfetti Van Melle launches Halloween sweets
Perfetti Van Melle is launching a new set of sweets in the run-up to Halloween. The Chupa Chups Spooky Pizza is a fresh take on the brand’s candy pizza, covered in jelly snakes and spiders, and priced at £5. Perfetti Van Melle is also offering retailers impactful shelf ready packaging ...
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product news: P&G introduces laundry PMPs
Procter & Gamble (P&G) is aiming to boost sales of its laundry brands in the convenience sector with three new price-marked packs (PMPs) of Ariel, Bold and Fairy. The new PMPs all have an RRP of £1.99. Daniel Jalalpour, P&G laundry brand manager, said: “We’ve seen a surge in popularity ...
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product news: Peperami promotes lunchbox option
Peperami, the meaty snack brand, is aiming to provide a solution to parents’ lunch box problems. As the new school term begins, Peperami will be investing in a five figure digital campaign, promoting its Tex-Mex variant, flavoured with onion, cayenne pepper, paprika and coriander. The recently launched flavour is available ...
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Product news: Heineken’s F1 partnership off the starting grid
Heineken has officially launched its global Formula 1 partnership with two new campaigns; ’When You Drive, Never Drink’ and ’More than a Race’. The launch coincides with the brand’s first Formula 1 Grand Prix as an official F1 event title partner; the Formula 1 Gran Premio Heineken D’Italia 2016. Both ...
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Product news: New £5m campaign to drive demand for Toffifee
Toffifee is returning to TV screens this Autumn with a new creative from today (September 12) for eight weeks, as part of its exciting £5m campaign. The new advert will drive consumer awareness of the great tasting family treat, in turn driving boxed chocolate confectionery sales for retailers. It continues ...