All Products articles – Page 89
-
News
Clipper expands range
Leading lighter brand Clipper has launched a range of roll-your-own accessories. There are five different papers: green cut corner (regular burn); red (regular burn); blue (thin); silver (ultra thin);silver king size (ultra thin); pure brown king size (unbleached); and pure brown (unbleached).The papers are joined by filter tips including: extra ...
-
News
Convenience strategy
Pladis, the owner of McVitie’s, has unveiled the next phase of its Convenience & Impulse (C&I) strategy, including two new channel-exclusive launches and in-store merchandising support.There’s a new McVitie’s Chocolate Digestive range of £1.50 price-marked packs (PMPs) and a new 89p McVitie’s Biscuit Barrel range. The McVitie’s Chocolate Digestives PMP ...
-
News
Freddo makes a leap
Cadbury’s Freddo brand is leaping into the Cadbury drinking chocolate range in a bid to bring new consumers to the hot beverages category. The new Cadbury Freddo drinking chocolate was tested with a Mumsnet consumer panel and nearly four out of five of the panel said they would purchase this ...
-
News
Rockstar gears up
Energy brand Rockstar is teaming up with Gears of War 4 said to be the biggest XBox game launch of 2016 in a major on-pack promotion. The activity is running across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout this month and next.In ...
-
News
Mr Kipling on the go
Premier Foods has added two more lines to its Cake on the Go range: Mr Kipling Cherry Bakewells and Mr Kipling Orange & Cranberry Oat Slices.With 13% of shopper store visits used to buy food-to-go products, Premier says retailers have a great opportunity to target this occasion in addition to ...
-
News
Loving Heinz soup
Kraft Heinz has launched a new £10.6m media campaign to drive "category reappraisal and emotional engagement" in the soups sector. With a 52% increase in media spend versus last year, the campaign celebrates the role Heinz soup plays in consumers’ lives, the emotional comfort it provides and the functional benefits ...
-
News
Kids can scoff these
Kerry Foods is aiming to help retailers tap into the growing after-school snacking occasion with the launch of Cheestrings Scoffies. The new three-in-one snack solution comprises three ’mixable’ varieties, offering kids the chance to ’swap them’, ’switch them’ or ’save them’ as each pack has a convenient resealable tab. The ...
-
News
Move it with Lucozade
Lucozade Sport has launched the Made to Move campaign, which has one target: to get one million people to move more by 2020.The activity involves a £5m investment, with almost 16 million 16-34 year olds being exposed to the campaign. Made to Move TV advertising will run until the end ...
-
News
product news: Premier Foods adds Christmas cakes
Premier Foods is aiming to drive incremental sales during the Christmas period by launching several new products through its Cadbury Cakes and Mr Kipling brands. Cadbury Cakes’ new product addition for 2016 will include a new bite called “Silent Bites” a double blended brownie, with raspberry flavouring, covered in ...
-
News
product news: Britvic relaunches mixers and juices
Britvic is unveiling a re-launch of its Britvic Mixers and Juices range. In response to evolving consumer tastes and the demand for authentic and quality drinking experiences, Britvic’s Indian Tonic Water has been refreshed. The new tonic has been reformulated and now beats Schweppes in blind taste tests.Britvic’s tonic water, ...
-
News
product news: Little Trees celebrates heritage
Little Trees air fresheners has launched the “Keeping your car fresh since 1952” campaign focusing on the various designs of Little Trees, which can be seen in many nationwide retail outlets, while also recognising the heritage of the brand since its establishment in that year. The initial nationwide campaign will ...
-
News
product news: Foster’s offers chance of trip down under
Australian lager brand Foster’s is offering the chance to win a “smashing’ trip to Oz” in a new on-pack promotion for Foster’s. As the Official Lager of the England and Wales Cricket Board, the cricket-themed packs also feature a raft of other prizes including cricket shirts and cricket sets. Craig ...
-
News
product news: Milk Tray Man makes comeback
The new Cadbury Milk Tray campaign launched on Saturday, October 8, with an epic film that premiered during the first of the ITV X-Factor live shows.Featuring new Milk Tray Man, fire fighter Patrick McBride who was awarded the role over 20,000 other hopefuls, the ad was introduced as part of ...
-
News
product news: Walkers Shortbread extends range
Walkers Shortbread is extending its pure butter shortbread range with the addition of a new luxury Chocolate Shortbread collection that will add an indulgent chocolatey twist to tea breaks. The Chocolate Shortbread range combines Belgian chocolate with added orange, spicy ginger and zingy raspberry to provide six varieties: ...
-
News
product news: Horlicks launches new promotion
Horlicks, the hot malted milky drink from GlaxoSmithKline Consumer Healthcare (GSK), is introducing a new on-pack promotion in collaboration with British lifestyle brand Emma Bridgewater. The promotion will run until the end of February 2017, and is intended to help retailers tap into the £141m hot milky drinks category ...
-
News
product news: McVitie’s adds variety bag
McVitie’s has launched of a new multipack format for its McVitie’s Hobnobs Flapjacks with the first McVitie’s Hobnobs Flapjacks Variety Bag. Combining a selection of three variants – Oaty, Chocolate and Raspberry – the new variety bag contains 10 individually wrapped flapjack bars. The launch forms part of the brand’s ...
-
News
product news: Chupa Chups expands Airhead range
Chupa Chups is introducing a new addition to its Airheads candy range: Airheads £1 PMP (price-marked pack). Each pack contains bite-sized candies in five sour flavours including; apple, blueberry, cherry, lime and orange. Mark Roberts, UK trade marketing manager, said: “Research shows that PMP formats are some of the most ...
-
News
product news: JTI renames American Spirit
From October, Natural American Spirit will become ‘American Spirit’, as JTI launches its TPD2 compliant packs for the brand nationwide. American Spirit RYO pouches will roll out first with the cigarette SKUs set to follow. The product remains unchanged and continues to provide retailers with an additive free tobacco brand. ...
-
News
product news: Golden Wonder back on TV
Golden Wonder is back on TV with a new advertising campaign highlighting the flavour hit of the crisps. The TV campaign airs on October 3 and will run in high-profile slots until December in Scotland, supported by trade press, social media, and consumer PR activity. The arrival of the advertising ...
-
News
product news: Maynards Bassetts introduces PMPs
Maynards Bassetts has introduced new increased size £1 promotional price-marked packs (PMPs) across its range that provide more value for consumers. The £1 (RRP) 165g promotional PMPs are now available across its core bag range, including Maynards Bassetts Wine Gums and Maynards Bassetts Jelly Babies, the number one and two ...