All Products articles – Page 119
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News
product news: Ritz unveils campaign
Mondelēz International has launched a new multi-million pound, master-brand campaign for the unveiling of its new product, Ritz Crisp & Thin. The concept of the campaign is based around ‘Putting on the Ritz’ – the idea being that Ritz Crisp & Thin transforms every day snacking moments, adding a bit ...
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product news: Heineken recruits Rugby World Cup team
Heineken will open Rugby World Cup 2015 with a multi-platform campaign that is intended to bring fans closer to the action. As a worldwide partner of Rugby World Cup 2015, Heineken is searching for 48 fans from across the globe to win a once in a lifetime opportunity to open ...
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product news: Walkers launches PMPs
Walkers is aiming to support independent retailers by launching new price-marked-packs (PMP) to popular core ranges, including Walkers standard bags, Wotsits and Quavers at 50p. The new PMP formats from Walkers will be available from the end of June for an exclusive 12 week period. Matt Goddard, field ...
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product news: Sunmagic wins Roadchef listings
Sunmagic, which produces a comprehensive range of 100% pure fruit juice, smoothies and juice drinks, has won a listing with Roadchef, one of the UK’s biggest motorway service operators, with more than 44 million visits per year. Under the new agreement, the Sunmagic products now available throughout Roadchef’s 30 motorway ...
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product news: Philip Morris upgrades Marlboro Touch
Philip Morris has unveiled a full upgrade for Marlboro Touch, previously known as Marlboro Gold Touch, and has chosen the UK as the first market in the world for its launch. The brand has upgraded Marlboro Touch to a soft touch pack and firm filter, keeping the consistency with the ...
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product news: Player’s rolls out Crushball King Size 10s
Imperial Tobacco has announced that Player’s Crushball King Size 10s will be launching nationwide from 1st July. This follows the national launch of Crushball King Size 18s in June, which Imperial Tobacco says will cement Player’s position as the lowest-priced capsule offering on the market. Imperial Tobacco brand portfolio chassis ...
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product news: Limited edition B&H Dual and Silver introduced
B&H Dual and B&H Silver are introducing Limited Edition Packs (LEPs) for four weeks from July, while stocks last, available across all channels nationwide. Across packs of King Size 20s, the LEPs showcase the innovative side of both brands, as packs take on an urban style with music inspired designs, ...
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product news: Irn-Bru offers ’biggest ever’ promotion
AG Barr is launching its biggest ever on-pack promotion for Irn-Bru, giving consumers the opportunity to win an all-expenses-paid trip of a lifetime - to anywhere on the planet. Bru-Palnt will run throughout July and August, offering two consumers the chance to each win a £20,000 personalised holiday – any ...
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product news: Bobby’s unveils Energy Pops lollipop
Bobby’s Foods is tapping into the growing sports and energy market with its Energy Pops lollipop. Bobby’s said it spotted a gap in the market for a suitable product for sports enthusiasts and anyone who is on the go all day. Already proving to be a success with independent retailers ...
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product news: WKD launches summer campaign
WKD is celebrating summer – the late nights, the early flights, the roasting on the beach by day and spending all night on the dancefloor – with a seasonal digital campaign that will encourage consumers to engage with the brand and share humorous content among their own groups of friends ...
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product news: Rollover in film deal
Rollover Hot Dogs is joining forces with new film Mission Impossible: Rogue Nation (in cinemas July 30) for a competition with hundreds of film and spy-related prizes up for grabs. Hot dog trays will feature artwork from the movie, which stars Tom Cruise, and give consumers a chance to ...
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product news: Walkers expands Sensations range
New from Walkers’ Sensations brand is Crispy Thins. The crispy crackers are baked in the oven until golden brown to create a light and crispy texture and then seasoned while warm to maximise the ingredient infusions of: Thai sweet chilli, Mexican fiery sweet chipotle and caramelised onion & balsamic vinegar ...
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News
PRODUCT NEWS: Imperial Tobacco takes over blu eCigs
Fontem UK, a wholly owned subsidiary of Imperial Tobacco Group, has taken ownership of blu eCigs UK. This follows the completion of the acquisition by a subsidiary of Imperial Tobacco Group of certain brands and assets owned by US tobacco companies RJ Reynolds and Lorillard. Imperial Tobacco said the acquisition ...
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PRODUCT NEWS: Monster Energy launches Ibiza promotion
Coca-Cola Enterprises (CCE) is investing in Monster Energy with the launch of a new summer Ibiza Rocks promotion and an extension to its multipack line-up, to encourage new consumers into the energy sector. Monster Energy is giving shoppers the chance to celebrate 10 Years of Ibiza Rocks with a promotion ...
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PRODUCT NEWS: Little Trees extends range
Little Trees has launched two new variants to the market, providing vehicle drivers with choice and flexibility in how they bring freshness to their vehicle’s interior. Invisi is the super discreet way to keep a vehicle interior fresh while driving. It has been designed to fit unobtrusively on any air ...
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PRODUCT NEWS: JTI introduces new Sovereign variant
JTI is introducing a new Sovereign variant, with the launch of Sovereign Dual into the capsule segment this month. Available across all channels, Sovereign Dual is intended to offer value for money to existing adult smokers in packs of 18s and 10s. With an RRP of £6.50 and £3.78 respectively, ...
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PRODUCT NEWS: Skittles returns to TV
Skittles is back on TV this month with a new advert that comprises part of the brand’s multi-million pound investment for 2015. The advert introduces a new character, Billy, with a body covered in Skittles – the result of having caught ‘Skittles Pox’. A curious friend pulls a Skittles off ...
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PRODUCT NEWS: Indulgent ’Duet’ from Galaxy
Mars Chocolate UK has unveiled a new sub-brand - Galaxy Duet, a new permanent addition to the Galaxy family. Two Galaxy Duet variants will bring the combinations, Cookies and Cream, and Caramel and Shortcake, to the chocolate category in a new format. The two flavours can be eaten separately or ...
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PRODUCT NEWS: Anchor spreads the word with £6m campaign
Arla Foods has announced the launch of a radical new positioning for its Anchor brand in order to grow its £141.7m cross-category brand. Using an animated TV creative, Video on Demand (VOD) and outdoor advertising, the new £6m campaign aims to drive mass consumer awareness of Anchor Cheddar and affinity ...
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PRODUCT NEWS: ’Extreme’ addition to Wrigley’s Airwaves
Wrigley is giving retailers a ’fresh’ sales opportunity with the launch of new Airwaves Extreme, offering consumers ultimate refreshment with an intense kick. The launch will be supported by a full through-the-line media campaign as part of a huge £5.5m marketing investment for the brand in 2015.Available in 10-pellet packs ...