All Products articles – Page 120
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News
PRODUCT NEWS: Summer return for CDM strawberries & creme
Cadbury Dairy Milk is bringing a taste of summer to the category with the return of the popular Cadbury Dairy Milk Strawberries & Creme, which was originally launched in summer 2013 and returned in 2014 due to popular demand.This year, the product aims to build on this strong performance and ...
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PRODUCT NEWS: ’Extreme’ addition to Wrigley’s Airwaves
Wrigley is giving retailers a ’fresh’ sales opportunity with the launch of new Airwaves Extreme, offering consumers ultimate refreshment with an intense kick. The launch will be supported by a full through-the-line media campaign as part of a huge £5.5m marketing investment for the brand in 2015.Available in 10-pellet packs ...
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PRODUCT NEWS: Anchor spreads the word with £6m campaign
Arla Foods has announced the launch of a radical new positioning for its Anchor brand in order to grow its £141.7m cross-category brand. Using an animated TV creative, Video on Demand (VOD) and outdoor advertising, the new £6m campaign aims to drive mass consumer awareness of Anchor Cheddar and affinity ...
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Sporty sponsorship
Nurishment has announced its first-ever motorsport partnership. The nutritionally enriched milk drink is teaming up with Speedworks Motorsport in this year’s British Touring Car Championship (BTCC), one of the world’s most popular motorsport championships, broadcast live on ITV.Nurishment branding features prominently on Speedworks’ Toyota Avensis driven by rising BTCC star ...
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The smarter snack
Kerry Foods has launched what it describes as a ’smarter snack’ under its Mattessons brand. Mattessons Strip Sticks are chicken skewers made with 100% chicken breast and are therefore high in protein. The snack is available in a classic roast variety in both a strip stick single 50g portion (rrp ...
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Mini makeover
Cadbury Mini Rolls have been the subject of a packaging refresh plus there are two new additions to the core range as well as two limited editions. The new packaging has brighter, bolder and more appealing colours on pack in a bid to create more impact on shelf.The two new ...
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Fit for Kings
Kings Elite Snacks, the sports nutrition company set up by former England rugby internationals Mike Tindall and brothers Charlie, Mark and James Simpson-Daniel, has launched a new range of protein-packed products.The company specialises in producing low-calorie, high-protein cured meats that are an ideal supplement for training or for healthy snacking. ...
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Snickers’ extra nuts
Mars Chocolate UK has unveiled a Snickers & Hazelnut bar; a new permanent addition to the range. The new variant is available now as a single and in a four-count multipack, with green packaging designed to increase standout on shelf and differentiate it from the standard bar.The launch is being ...
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Entourage promotion
AG Barr is backing Rockstar with an on-pack promotion linked to Entourage, this summer’s big screen spin-off from the hit American TV series.The promotion, which runs throughout this month and next across 10 million big 500ml cans, gives consumers the chance to win a VIP trip to Los Angeles with ...
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Shots of energy
RM Curtis has launched the Snacking Essentials shot pack range of dried fruits, nuts and seeds, with each 25g pack containing around 100 calories. The four-strong range comprises: pomegranate promise, containing a selection of berries including pomegranate berries, raisins, sultanas, cranberries and blueberries (only 81 calories); fruit & nut fusion; ...
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Jacobs goes crackers
United Biscuits says it is launching its biggest NPD for the business this year with the introduction of its new Jacobs Cracker Crisps.There are three variants: sea salt & balsamic vinegar; Thai sweet chilli; and sour cream & chive. All are available initially in a 150g sharing bag, with a ...
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Grab a grand with Boost’s new display competition
As part of its ’Champion of the Independents’ campaign, Boost Drinks is running a merchandising competition with 20 prizes of £1,000 up for grabs.Additionally, all winners will receive local advertising support to help drive consumer traffic to their store and there is also a new suite of free merchandising material ...
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product news: Sol highlights ’Local Heroes’
Heineken has announced a multi-million pound investment into Sol, with the launch of a new national campaign, Local Heroes. Local Heroes builds on the brand’s values of independence, freedom and originality and sees Sol partner with people throughout the UK who have demonstrated crafted passion by doing things their own ...
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product news: New campaign for Lipton Ice Tea
Britvic and Pepsi Lipton International have launched their biggest multi-channel summer campaign for the Lipton Ice Tea brand. Targeting the brand’s core audience of busy 18-34 year olds, the campaign is centred around a series of London-based events which aim to get Londoners to break from their normal routine and ...
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product news: Cadbury Roses revamps packaging
Cadbury Roses has unveiled a new packaging design and new addition to the range, marking the next chapter of the chocolate brand’s 77-year history. Since its creation in 1938, the designs and chocolate varieties within Cadbury Roses have evolved with consumer tastes. The new carton shape and pack design is ...
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product news: Walkers brings Cheetos to UK
Walkers is bringing snack brand Cheetos to the UK. Cheetos will be available from this month and the range will include two single-serve packs of Cheetos Twisted and Cheetos Crunchy, price-marked at 39p, along with a £1 price-marked sharing pack of Cheetos Twisted. The single-serve products will be supported with ...
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product news: Bonds rolls out PMPs
Bonds Confectionery has commenced a roll-out of priced-marked packaging (PMP) on its £1 Sweet Shop range. The new PMP will appear on sweet shop favourites such as Chocolate Raisins, Chocolate Limes and Mint Imperials. Philip Courtenay-Luck, managing director of Bonds Confectionery, commented: “The new priced-marked packs are sure to be ...
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product news: RS Sales introduces cool bag
RS Sales & Distribution has launched a new eight litre thermal cool bag offer to help convenience stores increase their sales of chilled and frozen food. The Convenience Cool Bag utilises quality assured materials and features a stylish and inviting design, providing shoppers with a practical and desirable alternative to ...
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product news: Skittles teams up with Xbox
Skittles is teaming up with Xbox to offer consumers the chance to win an Xbox One with every promotional bag sold from early June until the end of the year. An Xbox One console will be given away every day during the promotion period, as the brand aims to capitalise ...
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product news: Smirnoff revamps packaging
Smirnoff Vodka is rolling out enhanced and redesigned packaging for its No. 21 bottle, to increase on-shelf standout and deliver a more premium and modern experience for consumers. The new design is intended to provide a clear and impactful new look for the brand while keeping true to its heritage. ...