All Products articles – Page 116
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News
product news: McCoy’s partners Football League
McCoy’s is launching its second season as the Official Crisp Partner of the Football League with an on-pack promotion and heavyweight marketing campaign. The McCoy’s ‘Win Your Club’ on-pack promotion will be running until November 2015 across select handypack and multipack SKUs. The promotion offers an array of ‘money-can’t-buy’ prizes, ...
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product news: Nicocigs invests £3m in campaign
Nicocigs, now part of Philip Morris International, is investing significantly in its new Vivid E-liquid Capsule Vaping product with a £3m spend to drive trade and consumer awareness. Marketing support will include point of sale units, in-store promotions and starter kit discount vouchers. Vivid will also be the subject of ...
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product news: Hovis adds extra goodness
Hovis is launching a range containing extra goodness this September. Hovis Good Inside is baked with naturally sourced omega 3 derived from seeds, and wheatgerm containing 14 essential vitamins and minerals and fibre. Two slices of Hovis Good Inside Soft White Medium bread contain 10% of the daily recommended fibre ...
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product news: Bobby’s adds Spicy Bites
Bobby’s Foods has introduced a spicy flavoursome snack to its range of products. The company, which supplies sweets, snacks and cakes to around 20,000 independent stores in the UK, is aiming to grow sales with the addition of Spicy Bites. Priced at 39p for 40g, the snack comes in ...
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product news: Walkers celebrates Bring It Back launch
Walkers is celebrating the launch of the ‘Bring It Back’ range rolling out across the nation, with a depot takeover and twitter competition giving retailers the chance to win stock. The depot takeover will take place on Thursday 20th August at Bestway Batleys on Abbey Road. From 10am, the first ...
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product news: L&B Blue extends range
Imperial Tobacco is launching L&B Blue ‘Ice Capsule’ nationwide from 1st September. It will be available in both King Size 19s and 10s and positioned in the economy sector of the factory made cigarette (FMC) category. Ice Capsule combines the taste of a Virginia tobacco blend with a capsule in ...
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product news: Boost welcomes freshers
Boost Drinks is aiming to recruit tens of thousands of new consumers when it embarks on its biggest ever sampling campaign in September. In a category exclusive deal, the energy drink brand has partnered with helloU, which distributes welcome packs to Freshers at over 120 universities across the UK. Over ...
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product news: Maoam issues summer challenges
Maoam has unveiled a new campaign that will see some of YouTube’s most popular vlogging stars go head to head in a series of fun, summer challenges. The Maoam Summer Challenge, which has been designed to appeal to young adults, pairs up eight vloggers. Each of them will set a ...
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product news: Sol declares independence
Heineken has revealed a new on-pack promotion for Sol following a multi-million pound investment into the brand, with the launch of a through the line, national campaign, #IndependentsDay. The promotion, the first of its kind for Sol, will run across the entire off trade starting this month, supported by digital ...
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product news: Cadbury Dairy Milk Oreo shapes up
Mondelēz is introducing a new shape for its Cadbury Dairy Milk Oreo countline bars and adding a new 185g tablet. The Cadbury Dairy Milk Oreo countline, launched last August, will be changing the shape of its countline bars from next month, bringing it in line with the rest of ...
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product news: Lucozade unveils Rugby World Cup plans
Lucozade is implementing a range of plans to help retailers make the most of the Rugby World Cup this autumn, using its role as a supporter of the England, Wales, Scotland and Ireland rugby teams. As part of a £9m spend for the brand this year, the fully-integrated activity ...
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Marvellous addition
Cadbury Dairy Milk’s Marvellous range has a new fun flavour rocky mallow road. Available from this month, it contains pink marshmallows, strawberry jellies and shortcake biscuit pieces, and comes in a 180g tablet and 47g countline.The Cadbury Dairy Milk Marvellous range has been a huge success for Mondelez, and ...
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All-day tobacco
Imperial Tobacco has added two new additions to its GV roll your own (RYO) range: GV Midnight and GV Sunrise. The former offers consumers a rich, full flavour, while the latter delivers an ultra-smooth smoke. Both products have an rrp of £3.60, but price-marked packs are available at £3.54 while ...
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One million balls
Coca-Cola Great Britain has launched its Rugby World Cup 2015 campaign with an on-pack promotion that is giving away up to one million limited-edition Coca-Cola Gilbert replica rugby balls. The size four balls can be won across packs of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.Consumers have to enter ...
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Win with Silk Cut
TI is introducing limited-edition packs for Silk Cut and to celebrate is giving retailers the chance to win a share of £5,000-worth of Love2Shop vouchers. The limited edition design is running across packs of Silk Cut King Size 20s (purple, blue and silver) for four-to-six weeks or while stocks last. ...
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Rugby fans can win once-in-a-lifetime pitch prize
As a worldwide partner of Rugby World Cup 2015, Heineken is searching for 48 fans from across the globe to win a once-in-a-lifetime opportunity to open a match by attending the official coin toss prior to kick off.As well as this, Heineken will be producing social content offering an alternative ...
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Fiery new meats
Kerry Foods is aiming to shake up the sliced cooked meats category and bring in new consumers with the launch of Fire & Smoke, a new premium cooked meats brand.The prime rustic joints are cooked on a low heat for over eight hours, then fire grilled, seared over flames and ...
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Winning line up
Wine brand Wolf Blass is teaming up with World Cup-winning England legend Will Greenwood to launch its #WinningLineUp rugby campaign nationwide, as it looks to name the world’s greatest ever rugby union team.Running from August 10 to October 25, the campaign will see the launch of Wolf Blass Yellow Label ...
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Tic Tac mixes it up
New Tic Tac Mixers are available in two flavours, cherry cola and peach lemonade, in 18g and 48g formats. Both variants melt from their sweet fruit layer into a sparkling secondary flavour, ie cherry to cola and peach to lemonade.The launch is supported by a £1.3m integrated campaign, which brand ...
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Rugby shirt promo
As a supporter of the England, Wales, Scotland and Ireland rugby teams, Lucozade Sport is launching a host of activity to cash in on the popularity of rugby thanks to the Rugby World Cup.An on-pack promotion, running now until October 31, will give away official England, Scotland, Ireland and Wales ...