All Products articles – Page 114
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News
product news: Fosters backs new flavoured lager
Foster’s is launching an above the line campaign to support its latest innovation, Foster’s Rocks. This range of flavoured lagers is available now in two flavours: Spiced Rum and Classic Rum. The campaign, ‘Rum Unleashed’, is worth £2m and aims to drive visibility and trial of the new range. The ...
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product news: Kinder Bueno focuses on fashion
The latest campaign for Kinder Bueno comprises a fashion focused on-pack offer. ‘The Win 1 of 10 Fashion Prizes Every Day’ activity is featured across 19 million packs of Bueno classic and white. As the name suggests, it gives consumers the chance to win one of 10 fashion prizes every ...
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product news: PepsiCo extends price promotion
Following the introduction of Walkers 50p price-marked-packs, PepsiCo is now launching Doritos PMPs at 50p. The new packs will also feature PepsiCo’s latest #gameready on-pack promotion which celebrates its sponsorship of the UEFA Champions League by giving away match trips. The #gameready promotion offers the chance to win a pair ...
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product news: Nature Valley introduces field sales team
Nature Valley is introducing a national field sales team to help independent convenience retailers increase their sales in the growing food-to-go category. The team will visit thousands of stores across the country, offering tailored merchandising, POS support, category advice and insights on the latest shopper trends. During the visits retailers ...
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product news: Wrigley prepares for Halloween
Wrigley has launched two Halloween limited editions. Skittles Darkside pouches and single packs provide consumers with Skittles from ‘the other side of the rainbow’. Flavours include forbidden fruit, midnight lime, blood orange, pomegranate and dark berry. And Starburst Trick or Treat sharing bags contain apple, raspberry and orange flavoured ...
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product news: Bonds highlights halloween potential
Bonds Confectionery claims it has all bases covered for retailers looking for Halloween treats. It is highlighting its Retro Mixed Bag as the ideal product to meet the increasing demand from retailers buying in stock to cater for consumers looking to stock up on spooky confectionery and trick-or-treat goodies. Philip ...
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product news: Camel packaging modernised
The Camel Blue cigarette brand is getting a new look on its king size 10s and 20s pack formats. Available from 1st October, the new look is designed to help reinforce Camel’s position in the premium cigarette category. While maintaining the same tasting American tobacco blend that has become synonymous ...
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product news: Shloer sparkling drinks get makeover
Shloer Celebration Pink Fizz and White Bubbly, the sparkling no-alcohol grape juice-based adult soft drinks from SHS Drinks, are both getting a makeover in the lead up to the festive party season. A new bottle shape takes its cues from the style associated with Prosecco sparkling wines, and is intended ...
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product news: Kerry Foods introduces PMPs
Kerry Foods is continuing to support retailers following the launch of its Building a Nation of Chilled Experts programme, with a range of price-marked-packs (PMPs) across many of its best-selling chilled lines to cater for the key consumer missions in convenience: food to go, top-up and meal for tonight. Available ...
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product news: Imperial revamps Golden Virginia packs
Imperial Tobacco is introducing a new packaging design for its Golden Virginia roll your own (RYO) tobacco brand, which is designed to combine a glimpse into the brand’s future with a nod to its roots. Imperial Tobacco brand manager Madeleine Pearce comments: “Golden Virginia has been a part of tobacco’s ...
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News
product news: Pot Noodle on-pack promotion
Pot Noodle is launching a new on pack promotion across its top 90g packs, giving consumers the chance to win a portable phone charger - available to retailers from October. Forming part of Pot Noodle’s wider £4.5m ‘You Can Make It’ campaign, the new ‘Power Pot’ on-pack promotion demonstrates how ...
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Caramac gets bagged
estlé Confectionery’s Caramac brand is moving away from its bar format for the first time in its history with the launch of a Caramac Buttons sharing bag. The 110g pack has an rrp of £1.59.Launched in the UK in 1959, Caramac is known to have a loyal, hardcore following.Nestlé reckons ...
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Big brands line up to get behind Football League
ou can tell football season is under way again because of all the promotional activity tied into the ’beautiful game’. McCoy’s, for example, as part of its second season as the ’Official Crisp Partner of the Football League’, has announced an on-pack promotion and a heavyweight marketing campaign.The McCoy’s ’Win ...
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Cool capsule cig
Imperial Tobacco’s L&B Blue Ice Capsule is now available natonally in both king size 19s and 10s. Positioned in the economy sector of the factory-made cigarette (FMC) category, Ice Capsule combines the taste of a smooth Virginia tobacco blend with a capsule in the filter that releases a burst of ...
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New Popcorn Crisps
Metcalfe’s Skinny has launched Popcorn Crisps, which are gluten free and have up to 35% less fat than the average tortilla chip.The Popcorn Crisps are created through a flash-griddled process. The kernels, oil and salt are dropped into triangular-shaped moulds; with the right pressure, temperature and moisture they pop to ...
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Duo pots of pasta
Heinz has launched Duo Pots of its pasta in response to growing consumer demand for quick and easy meal solutions.The Duo Pots are two individual portion-sized pots which can be microwaved in just one minute. Each one provides consumers with one of their ’five a day’. There are five varieties: ...
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A fusion of flavours
Lucozade Energy has a new variant reduced sugar tropical fusion. A blend of pineapple and kiwi fruit, brand owner Lucozade Ribena Suntory says it’s a flavour combination that builds on the trend for tropical flavours while meeting consumer demand for reduced sugar energy drinks. It is available in 380ml, ...
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Meet the Minions
Retroscents has launched a new range of Minions in-car air fresheners under licence from Universal. In the 2D-card Minions line up there is King Bob, Stuart, Kevin and Bob. Rrp is £1.49. Meanwhile, the 3D gel air fresheners have rrps of £3.99. Retroscents says these are the first car air ...
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Rugby-inspired packs
Mattessons is aiming to drive new sales opportunities this autumn by adding a limited-edition flavour Scrum’my chargrilled chicken to its Fridge Raiders range. The new flavour is designed to drive footfall and sales during the autumn of sporting events, as research demonstrates that snacking sales increase during big events."Our new ...
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product news: J2O adds limited edition
Britvic Soft Drinks, is launching a new limited edition from J2O this September. J2O Midnight Forest is a blend of real orange and cherry fruit juices combined with an indulgent chocolate flavour. With the strongest ever marketing activation for a J2O limited edition range, Midnight Forest will benefit from a ...