All Products articles – Page 109
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News
Fresh new additions
Fresh to Store, the new owner of Kerryfresh, has added 48 festive lines to its portfolio. These include Wall’s Turkey Dinner Slice (rrp £2), Wall’s Jumbo Christmas Roll with pork stuffing and cranberry (rrp £1.95) and Urban Eat Turkey, Bacon & Stuffing sandwiches (rrp £2.99).The company is urging retailers to ...
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Baileys by the till
Baileys is being backed by a £4.3m campaign to drive mass consumer awareness of the product throughout the key seasonal sales period.The ’It’s not Christmas without You’ campaign running now encompasses TV, out-of-home, PR and social media activity, as well as a number of sampling events.As part of a wider ...
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Retailers need to grasp cigar sales opportunity
Eighty-eight per cent of retailers are failing to capitalise on the potential for cigar profits at Christmas, new independent research commissioned by leading tobacco firm JTI has found. The insight reveals that while nearly one in four retailers notice an increase in cigar sales over the Christmas period, only 11% ...
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Holidays are coming
Coca-Cola Enterprises (CCE) is counting down to Christmas with its festive truck tour, a new on-pack promotion and the return of the highly anticipated ’Holidays are Coming’ TV ad.The promotion gives consumers the chance to win a two-hour visit from the Coca-Cola Christmas truck, plus a £5,000 hamper. The activity ...
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Festive presence
Red Bull has brought back its classic cartoon advertising this Christmas with a new campaign supported by forecourt-specific pos including gondola-end signage and free-standing display units. Forecourts are particularly important to the energy drink brand as apparently 12m of us drive to see friends and family in the three days ...
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Seasonal flavours
Kettle Chips has added three seasonal flavours to its sharing range of hand-cooked chips in time for the key Christmas sales period. Kettle Chips Soy, Ginger, Chilli & Honey has been launched as the winter seasonal edition and replaces the summer flavour of Thai Sweet Chilli, Lemongrass & Coriander. In ...
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Going with the Flow
Imperial Tobacco is launching JPS Triple Flow, which it describes as a "revolution in cigarette technology". Triple Flow has ’easy draw’ channels plus the new, quality smooth blend is enhanced by a mineral filter to provide a fuller smoking experience. Each cigarette is also wrapped in a special paper, designed ...
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Jakemans’ new sticks
Lanes Health has launched a new stick pack format of its Jakemans menthol confectionery.Available in the two best-selling flavours, Throat & Chest and Honey & Lemon, the 10-sweet stick packs provide an alternative to the 100g bagged Jakemans sweets. Rrp is 69p. The new packs are supported by a £1.3m ...
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Successful partnership
KP Snacks says its SnacKPartners initiative has proven to be an invaluable business tool for retailers looking to maximise their crisps, snacks and nuts sales. Following trials with its initial six retailer ambassadors, which delivered an average sales uplift of 40%, this year the snacks brand embarked on a six-week ...
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Shop Talk with Tracy West
I do hope you’re not all fed up with Christmas already. It’s lovely for us shoppers looking at all the festive displays, listening to the Christmas music and spending far too much money but not so for the shop workers, I’m sure. The media is always full of stories about ...
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product news: Forecourts win Boost prizes
Five forecourts were among the winners in Boost Drinks’ biggest trade promotion. Entrants simply needed to stock five of Boost’s Energy range SKUs, display them in a store chiller with branded POS material, and send in a photograph of the products. The winning store managers were: Karen Marshall, MPK ...
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product news: Lights by Tena bridges gap
A new Lights by Tena Ultra Towel has been introduced to bridge a gap in the bladder weakness category. To help facilitate the trade-up between Lights by Tena and Tena Lady, the new Lights by Tena Ultra Towel meets the needs of Lights by Tena shoppers who require heavier absorption ...
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product news: Red Bull launches new campaign
Red Bull, is bringing back its cartoon advertising this Christmas with a new campaign. The advert, will be on TV, online and in cinemas, screens for six weeks. To support the campaign that brand is targeting shoppers through a range of shopper marketing, available specifically to independent retailers and symbol ...
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product news: CCE unveils festive format
Coca-Cola Enterprises (CCE) has unveiled a new festive format and its ‘Give a little happiness’ TV advert to help retailers maximise sales over the holiday season. Following on from the launch of its Christmas truck on-pack promotion, nationwide truck tour and ‘Holidays are coming’ TV campaign last month, Coca-Cola Enterprises’ ...
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product news: Dairy Crest reintroduces packaging
Dairy Crest is bringing back its popular Best of British Pack across the Country Life block butter portfolio. The Best of British Country Life Pack, first introduced during the Queen’s Jubilee in 2012, has undergone a design refresh to give increased stand-out on shelf. The re-introduction of the packaging highlights ...
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product news: Duracell teams up with the force
Duracell and Lucasfilm have announced a new partnership and creative campaign ahead of the release of Star Wars: The Force Awakens. The collaboration includes TV advertising, digital and social media support, as well as in-store activity and a series of limited edition Star Wars packs. In addition, the brand has ...
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product news: Volvic expands range
Volvic is expanding its Touch of Fruit Sparkling range with the launch its two best-selling flavours, Strawberry & Raspberry and Lemon & Lime, in a new on the go 500ml format. The launch will be supported with a national in-store and sampling campaign to drive trial. The new packs will ...
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product news: New screen wash from Prestone
Prestone, which claims to be the number one coolant/antifreeze brand in the US, has expanded its range introducing a ready to use Winter Screen Wash. This ready to use Autumn/Winter Screen Wash formula works to achieve maximum visibility by quickly melting ice down to -10 degrees and removing stubborn traffic ...
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product news: Dettol launches promotional campaign
Following the success of its 2014/15 winter campaign, Dettol is launching a new £1.7m promotional campaign, which kicks off in November and will run throughout the winter until the end of February. The new campaign will underline the message that Dettol is proven to kill the cold and flu virus ...
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product news: KP celebrates SnacKPartners first year
A year after its national launch KP Snacks says the SnacKPartners initiative has proven to be an invaluable business tool for hundreds of retailers looking to maximise their crisps, snacks and nuts sales. Working in partnership with convenience and independent retailers across the UK, the category driven programme has helped ...