All Products articles – Page 108
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News
product news: Trebor returns to stand up campaign
Trebor will be again encouraging consumers to stand up for their favourite mint in its TV campaign, which returns on 4th January. The campaign will highlight people’s affinity and loyalty to Trebor’s mints, and plays with the concept that mint eaters fall firmly into one of two camps: Extra Strong ...
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News
product news: E-Lites unleashes new campaign
E-Lites is back on TV from 26 December to tap into additional seasonal sales in and around the New Year. Supporting its E-Lites Curv range, which launched earlier this year, the campaign will also include press ads in national daily newspapers such as The Mirror, The Sun and Daily Star. ...
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News
product news: Smint sponsors STV over Hogmanay
Smint is launching a new TV sponsorship to boost awareness and drive sales in Scotland in the run-up to Hogmanay. Partnering with STV, which holds the Channel 3 licences for central and north Scotland, Smint will launch a series of 10-second and 20-second sponsorship credits between the 29th December and ...
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News
product news: Kinder introduces PMPs
Kinder is introducing a £1 price-marked format across the sharing range of Kinder Choco-Bons (69g) and Kinder Chocolate Mini (72g). The price-marked packs will be supported by a wider £3m media investment including TV, sampling and in-store activation. Levi Boorer, customer development director, Ferrero, comments: “We know that each of ...
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News
product news: Grace Foods adds PMPs
Caribbean food and drink specialist Grace Foods is adding a £1 price-marked pack (PMP) to its Grace Aloe Vera Drinks range. The company aims to accelerate growth of its 500ml range with a limited edition £1 PMP on its Original, Strawberry, Mango and Peach variants. Packs will be available from ...
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News
product news: AG Barr unveils new look for Irn-Bru
Irn-Bru has unveiled a new look which will take effect from March 2016. Looking to its past to strengthen the future, Irn-Bru’s new designs reflect the brand’s most iconic symbol – the Girder – but with an up-to-date, modern twist. The original strongman, Adam Brown, will appear as ...
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News
product news: Always offers PMP option
Always, the Femcare brand from P&G, is launching a £1 price-marked-pack (PMP) along with a packaging makeover of its Always Dailies Pantyliners, the UK’s best-selling range within the liners segment. Available to convenience and independent retailers now, the new pantyliners are individually wrapped to deliver a more compact, discreet and ...
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News
product news: Ginsters introduces limited edition duo
Ginsters is launching two new limited editions – Chicken Balti Pasty and Spicy Meatball Slice – from 30 December. Tapping into the growing trend for new flavours from around the world, Chicken Balti Pasty contains 100% British Chicken marinated in a spicy balti sauce with potato, onion and peppers wrapped ...
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News
product news: New energy product launches
FireStar is a new energy product that is small enough to fit in a wallet, only contains 10 calories, and is claimed to offer a sustained energy boost that improves mental and physical performance for up to four hours. Andrew Guise, who devised Firestar, comments: “FireStar represents the smart choice ...
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News
product news: Mars extends price-marked range
Mars Chocolate is extending its portfolio of price-marked packs (PMPs) to include an additional six products to its current offering which includes Maltesers and M&M’S treat bags, and Galaxy sharing blocks. The new additions to Mars’ range of PMPs includes Mars, Snickers, Twix, Bounty and Maltesers singles - all of ...
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News
product news: Turtle Wax packaging revamped
Turtle Wax Europe has revamped the packaging design and advertising for over 600 products in the biggest re-launch of the brand in 15 years. Turtle Wax recognised that most car care products were designed for men, yet women counted for 40% of sales. With a desire to make the brand ...
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Newsproduct news: F1 stars thrill spectators at the start of the festive Johnnie Walker ’Join the Pact’ responsible drinking campaign
As part of its global responsible drinking programme - Join the Pact - Scotch whisky brand Johnnie Walker staged a driving spectacular in London with the stars of the McLaren Honda Formula 1 Team to encourage people to never drink and drive. During the event, F1 stars Mika Häkkinen, Jenson ...
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News
product news: Vivid invests £4m in vaping adverts
Vivid Vapours has announced a £4m investment in an advertising campaign to drive awareness of the brand’s new vaping technology. The multi-media advertising runs for the whole of December and comprises TV, digital and outdoor. Nicocigs managing director Nikhil Nathwani says: “We are committed to the growth of ...
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News
product news: Wall’s adds seasonal pastry range
Addo Food Group, has launched a new Wall’s Pastry seasonal range. The two new festive products – a turkey Christmas Dinner Slice and a jumbo Christmas roll with pork, cranberry and stuffing – are intended to allow traditional Christmas flavours to be eaten on the go or enjoyed as the ...
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News
product news: Britvic adds Fruit Shoot PMP
Britvic Soft Drinks is introducing a new price-marked pack (PMP) format for its Robinsons Fruit Shoot Hydro range to help drive sales for retailers. The new pack will consist of 12 x 350ml bottles, with each individual bottle price marked at 79p, and will be available in Blackcurrant & Orange ...
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News
product news: Bovril Biker advert relaunched
Bovril is supporting its core range with the relaunch of its ‘Bovril Biker’ advert in the run-up to Christmas. The advert follows the trials and tribulations of a motorcyclist having a day to forget, but his day is rescued by a warm mug of Bovril and a smile. The advert ...
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News
product news: Seasonal advertising for Irn-Bru
AG Barr is aiming to drive more seasonal demand for Irn-Bru with the launch of Jumper, its first new Christmas advert in nine years. Jumper’ celebrates the gift of giving, with an Irn-Bru twist, and is the fourth advert in the ‘Gets You Through’ campaign. It features a keen granny ...
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News
product news: New pack joins Burton’s range
Cadbury Creme Egg Biscuits are set to return with a new £1 price-marked pack (PMP) in 2016. Cadbury Creme Egg Biscuits will be available in the traditional six-pack format with an RRP of £1, but will be joined by a new £1 PMP 6-pack, available from 1 January 2016 ...
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News
product news: Spar introduces coffee capsules
Spar UK is launching a range of Spar-branded coffee capsules, in a move to appeal to the UK’s growing love of coffee. The range, which is produced by Spar International, comprises Espresso Capsules Lungo, Intensivo and Ristretto. The capsules, which are compatible with Nespresso machines, are available in packs of ...
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News
product news: Volvic unleashes Star Wars collectables
Volvic, in collaboration with Disney UK, has created a range of Star Wars branded collectable, limited-edition natural mineral water bottles designed with Star Wars characters. The bottles are available in five characters, Chewbacca, Stormtrooper, Darth Vader, C-3PO and Boba Fett, and have been launched ahead of the release of the ...