All Products articles – Page 67
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News
product news: pink gin targets new audience
Gordon’s London Dry Gin is aiming to shake up the gin category with the launch of its new Premium Pink Distilled Gin, providing retailers with the opportunity to appeal to a new, younger adult audience. Tapping into the growing pink gin sub-sector, Gordon’s Premium Pink combines the sweetness of raspberries ...
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product news: Trebor puts Softmints in a pot
Trebor has launched its Softmints in a pot format, with the 100g pots available in peppermint and spearmint Softmint variants. The new pot has been created to allow consumers to easily enjoy the mints on-the-go, making it ideal for desktops at work, in a bag for the daily commute or ...
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product news: Vimto teams up with Millions
Soft drink brand Vimto is teaming up with Millions, the tiny chewy sweets, to create Vimto Millions. The launch of the flavour has been timed to boost back to school sales. Vimto and Millions are looking to target teen consumers with the partnership, taking advantage of Vimto’s popularity among 15-19 ...
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product news: Fanta reveals Halloween plans
Coca-Cola European Partners (CCEP) is planning its biggest Halloween campaign from Fanta, including exclusively designed packaging, smaller 150ml can multipacks and an advertising and experiential marketing campaign. New ghoulish graphics on packs of Fanta have been specially designed by artist Noma Bar and will run from September 16 to November ...
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product news: Mars Chocolate finds new female icon
Mars Chocolate UK has launched a new advert for the Galaxy brand, ending its use of the Audrey Hepburn adverts it has been using for the past four years. The new advert, Thought Train, features award-winning Shakespearean actress and published poet Jade Anouka, and is a representation of an empowered ...
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product news: Roberts Bakery unveils rebrand
Roberts Bakery has rebranded as Roberts with the launch of a new identity, positioning and product offering. Underpinned by the brand tagline of ‘Embrace the New’, the Roberts’ new 13-strong portfolio is a mix of traditional favourites and unexpected firsts for the category. Roberts also aims to overcome the category’s ...
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product news: Kronenbourg launches new ad campaign
Former footballer and current Kronenbourg brand ambassador Eric Cantona returns to Alsace for Kronenbourg 1664’s latest campaign ‘Le Scarecrow Suprême’. The campaign takes the form of a series of short films set in Kronenbourg’s birthplace and spiritual home Alsace, France. The social campaign will be served on Facebook and YouTube, ...
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product news: Nairn’s adds 20% extra fill
Nairn’s is adding 20% extra fill to its three-strong gluten-free Wholegrain Crackers range. Though the packs of Wholegrain Crackers will get an extra 20% fill, the RRP will remain the same – these new packs will go into stores across the UK from mid-September. Martyn Gray, managing director at Nairn’s, ...
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product news: Pomegreat launches new recipe
Pomegreat pomegranate juice drink, now part of Wonderful Brands, is launching a new recipe with added vitamins and no added sugar to meet this consumer demand for healthier, low sugar options. The drink will now only contain naturally occurring sugars from the fruit and be sweetened with stevia leaf extract. ...
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product news: Mentos launches limited-edition new look
Mentos is launching a new look for three months as a limited edition product. Each sweet will be printed with a quirky icon and message such as ‘High Five’ or ‘Selfie’, inspiring endless fun. The brand has introduced 34 sharable challenges ranging from the moonwalk or telling a joke, to ...
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News
product news: Heinz Yellow Mustard sponsors NFL in the UK
This season, Heinz Yellow Mustard has become the official Mustard sponsor of the NFL in the UK. The NFL is set to play four games in the UK for the first time this season, including two at Wembley and Twickenham. With a marketing investment of over £400,000, the activity is ...
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product news: Tangerine reveals its Halloween line-up
Tangerine Confectionery has unveiled details of its Halloween offering. The Sweet Champions Halloween Assorted 200g Bag (MRRSP £1) features a selection of the UK’s favourite sweets - a mixture of mini Whams (strawberry, sour apple & original raspberry flavours), Fruit Salad Lollies and Black Jack Lollies. Sold in Halloween themed ...
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product news: Knorr extends its portfolio
Knorr is adding two new ranges to its portfolio: Concentrated Liquid Stock and Organic Stock Cubes. The new offerings are designed to help consumers quickly add rich flavour to their dishes. Organic food is continuing to grow with one quarter of Europeans now willing to pay a premium for organic ...
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product news: Butterkist highlights Chocmallow sales opportunity
Butterkist is predicting the addition of the Butterkist Chocmallow popcorn, which offers original Butterkist Toffee popcorn with chocolate marshmallow flavoured coating, will help Halloween sales soar. Anjna Mistry, senior brand manager at Butterkist, said: “As the popcorn industry has boomed over the last few years, we have simultaneously noticed an ...
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product news: Country Choice introduces organic demi baguettes
Country has added organic demi baguettes to its bread line-up. The two new varieties, a white and a brown baguette, are made with organic flour, and when baked from frozen for eight to 10 minutes, they produce a crusty 255mm demi baguette, decorated with three top cuts and lightly dusted ...
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product news: Walkers supports Choose or Lose with TV advert
Walkers is supporting the launch of its Choose or Lose campaign with a new TV advert that launches on the August 28 and will be on air for six weeks. Walkers is putting some of its favourite flavours in jeopardy by offering customers the chance to keep their favourite flavours ...
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product news: Juiceburst adds new variants
Juiceburst has added two new variants to its range of ‘Schools Approved’ juice drinks: Sour Cherry and Strawberry & Apple. The new Sour Cherry and Strawberry & Apple SKUs contain 45% real fruit juice, count as one of your five-a-day and contain no added refined sugar. Both new 330ml variants ...
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product news: Storck UK introduces Knoppers
Storck UK is launching a new product into the sweet snacking category with the introduction of Knoppers. Knoppers is an indulgent snack consisting of crispy baked wafers with a milky hazelnut cream filling and a chocolatey coating. Storck will be supporting the launch with a £4.5m TV campaign first airing ...
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product news: PepsiCo expands Sunbites range
Sunbites is adding to its line-up with the launch of Sunbites Nut Mixes. The new range will combine the familiar look and feel of Sunbites with a mix of nuts, seeds and dried fruit. The new products are available now, in both a 90g sharing format and single 35g format ...
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product news: Coldpress launches juice with "zing"
Coldpress juices is about to launch its latest low calorie fruit and veg mix, which aims to complement customers’ snacks. Orange Zing (250ml) is based on orange and apple foundations, with the “zing” coming from sweet carrot and pineapple with a generous helping of ginger. Coldpress says Orange Zing has ...